Senior Brand Marketing Manager, North America (Fixed Term until November 2025)

Senior Brand Marketing Manager, North America (Fixed Term until November 2025)

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

Who We Are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future, including creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The North America Brand Marketing team is responsible for creating integrated marketing efforts across all channels to deliver guest communication for the North America business. This role reports to the Senior Manager, North America Brand Marketing, and plays a key contribution in driving growth for the North American business and building equity in our largest market.

The Senior Brand Manager role will focus on brand marketing projects across NA product campaigns and agile product moments, responsible for developing and executing marketing initiatives that deliver into regional business and brand objectives. At the center of the marketing organization, the Senior Brand Manager role is an experienced marketer providing leadership across all marketing channels and brand creative, bringing to life innovative integrated campaigns. They elevate all initiatives with sound business strategies, inviting strong partnership and co-creation leading cross-functional work streams to deliver a seamless guest journey. They support ad-hoc needs that improve marketing processes or initiatives.

A Day in the Life / What You’ll Do

• Lead large-scale, complex marketing initiatives, developing strategy, cross-functional marketing plans and executing integrated omni-channel campaigns.
• Collaborate with Regional Merchandising/Product to create and drive a product marketing calendar and briefs based on consumer insights, business objectives, and market trends, ensuring alignment with campaign goals, target audience, and cross-functional needs.
• Inform Global brand strategies with regional insights, developing localized marketing plans and messaging architecture that guide the consumer journey for deploying global initiatives in North America.
• Partner with cross-functional teams (e.g., Merchandising, Retail Marketing, Ecommerce, Digital, Social, PR, Community, Sports Marketing) to execute best-in-class campaigns and enhance the consumer experience across various touchpoints.
• Drive talent and activation strategies in collaboration with sports marketing, casting, and PR teams.
• Develop UPOV for products or activities, including messaging architecture and storytelling channels.
• Support creative development with internal and external agencies, providing strategic guidance rooted in clear business and brand needs.
• Manage Project Roadmap/Timeline, Budget Tracking, and Deliverables Lists with the support of a Brand Specialist, while setting and driving KPIs, measuring, and reporting results and learnings.

What We’re Looking For

• Bachelor’s degree in Business or Marketing and 8-10 years of experience in marketing or agency roles, preferably at a global organization within the Retail, Apparel, Sport, or product marketing sectors.
• Deep understanding of brand and product marketing, leveraging guest and product insights to drive omnichannel initiatives from inception to execution.
• Energetic, creative thinker with a strong grasp of future marketing trends, culture, and competitive dynamics.
• Extensive experience in creative brief development and collaboration with creative teams/agencies, including on-set work.
• Excellent written and verbal communication skills, with the ability to create compelling presentations and rally cross-functional teams as a passionate storyteller.
• Experience with project management tools (e.g., Smartsheet) and timeline development.
• Adaptable and positive in managing changing priorities and changing deliverables or business needs.
• Strong strategic thinking skills and comfort with ambiguity, along with experience preparing materials for executive audiences.
• Active engagement with trends in sport, fashion, lifestyle, and entertainment culture.
• Experience working with professional athletes, celebrity talent, or top-tier influencers is valued.

Must Haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional Notes

Authorization to work in Canada is required for this role.

Compensation and Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $103,500 – $135,900 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, well-being, and personal growth:

• Extended health and dental benefits, and mental health plans.
• Paid time off.
• Savings and retirement plan matching.
• Parenthood top-up.
• Extensive catalog of development course offerings.
• People networks, mentorship programs, and leadership series (to name a few).

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Workplace Arrangement

This role is classified as Hybrid under our SSC Workplace Policy:

In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at accommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.