Senior Marketing Manager

Tri-Mach is a leading provider of sanitary stainless steel solutions, specializing in custom equipment and services for the food, beverage, and pharmaceutical industries. For over 30 years, Tri-Mach has remained passionate about providing state-of-the-art machinery and innovative new solutions to our communities' most vital industries.

At Tri-Mach, we believe the formula to creating the best solutions is having the best people. Recognized as one of Canada's Top Employers, we've never lost sight of putting people first, ensuring an open culture driven by respect, support, and building long-term relationships.

PERKS OF THE ROLE

• Large variety of work, no project is ever the same!
• Career development opportunities
• Onsite Skill Development Programs
• Tuition Reimbursement
• RRSP Matching
• Competitive Group Benefits for Dental, Drugs and Health Care
• Fully equipped private gym
• Company events like BBQs and more!

Key Responsibilities

• Develop and implement the strategic marketing plan to drive revenue, including digital and traditional campaigns
• Develop and oversee the annual marketing budget, ensuring financial goals are on target
• Identify new opportunities for growth within the company's existing customer base by conducting surveys, focus groups, and market analysis to research potential buyers' needs and buying habits
• Maintain an analytics dashboard to present to the leadership team, reflecting KPI progress
• Work closely with Product Development department to understand product offerings and customer benefits
• Analyze potential new marketing products/tools to enhance marketing operations within the company
• Manage the product portfolio by developing and executing comprehensive go-to-market strategies to ensure successful product launches and market penetration
• Oversee the marketing team to ensure both long- and short-term company goals are met by setting clear objectives, providing regular feedback, and monitoring progress
• Create and monitor annual KPIs and projects for each contributor, communicating their progress on an ongoing basis
• Hire, train, and evaluate the performance of the marketing team
• Provide feedback and guidance to the marketing team on their projects and tasks
• Ensure consistent brand messaging and visual identity across all marketing materials and channels, maintaining the integrity of the brand umbrella across all divisions
• Support team in the development and execution of campaign materials, including graphics, videos, photos, and animations

Requirements

QUALIFICATIONS

• Minimum 10+ years of marketing experience working in a B2B environment
• Minimum 5+ years of management experience
• A degree or diploma with a focus in Marketing, Communications, Public Relations, or similar
• Experience in sales or a sales-based role
• Proven success designing and executing marketing and communications strategies and campaigns
• Highly accountable for personal and team results, takes initiative and demonstrates resilience
• Excellent organizational and project management skills and ability to meet deadlines
• Must be able to think analytically and strategically
• Superior written and verbal communications skills

ASSET:

• Knowledge of SEO, Google Analytics, and other digital marketing tools
• Knowledge of WordPress, MailChimp, CoSchedule, Adobe CC, and/or Microsoft Dynamics 365

We Look Forward to Hearing from You!

We are committed to diversity and inclusion. We welcome and encourage applications from candidates of all backgrounds. Accommodations are available upon request during all stages of the recruitment process in accordance with the Human Rights Code and the Accessibility for Ontarians with Disabilities Act.