More than 8 years of IT experience creating technical specification documentation for analytics implementations. Proven analytical and problem-solving skills with the ability to interpret complex data and provide actionable insights.
Proficient in web analytics tools such as Adobe Analytics, Google Analytics, or similar platforms. Knowledge of tag management systems like Adobe Launch or Google Tag Manager. Ability to manage multiple projects and tasks simultaneously. Strong experience with debugging tools e.g., Adobe Experience Cloud Debugger, Google Tag Assistant to ensure accurate data collection.
In-depth understanding of data layer structure and implementation for tracking complex user interactions across web and mobile applications. Knowledge of JavaScript, HTML, CSS, and the ability to work with browser developer tools e.g., Google Chrome Developer Tools.