Social Media Specialist

WHO WE ARE

Headquartered in Montreal, Psycho Bunny is a premium global clothing brand known for its unparalleled quality, colorful styles and an unforgettable iconic logo featuring a quirky, stylized bunny. Founded in 2004, it initially gained popularity for its premium polo shirts but has since expanded to include a full range of apparel and accessories for men, women, and children. The brand emphasizes a playful and irreverent approach to classic fashion, blending a casual aesthetic with striking designs.

Currently boasting nearly 150 stores worldwide, Psycho Bunny is on an aggressive growth trajectory throughout the world, catering to confident men who use their bold and elevated style to project the best possible version of themselves.

WHAT IS THE ROLE?

In this role, you will oversee Psycho Bunny's organic social media presence. You have a direct impact in how we manage our social media presence, as well as influencing the strategy and brand storytelling on our platforms. You will oversee all day-to-day social media operations, including but not limited to: planning and creating content with the support of the other marketing channels and creative team, building strategy, monitoring, analyzing and reporting on performance. You are eager to learn and grow and jump at the opportunity to work on special projects.

HOW WILL YOU DO IT?

1. Channel owner for all brand organic social media channels
2. Subject matter expert for all content destined for publishing on social
3. Build and deliver on an annual social strategy that inspires, engages, drives awareness and grows audiences
4. Own & develop the organic social content calendar - distribution, scheduling, publishing of daily content per channel based on marketing calendars, product storytelling and real-time trends
5. Participate in seasonal content planning exercises to ensure that content needs / opportunities for social are met
6. Develop copy for both organic and paid social media posts which captures brand tone of voice and is expertly adapted to channel best-practices
7. Own weekly / monthly / quarterly reporting on KPIs, including follower growth targets, engagement and traffic
8. Own all social listening efforts, including hashtag monitoring, flagging any potential brand threats and identifying real-time marketing opportunities
9. Liaise with Customer Service team to ensure timely, effective and on-brand responses to customers on social media platforms
10. Protect brand integrity through regular monitoring & reporting of counterfeit goods & accounts.

WHO YOU ARE

Your achievements:

1. 2-3 years in a similar role
2. Bachelor's degree in relevant field (marketing, commerce, etc.)

Your contribution:

1. Demonstrated social strategy and implementation
2. Exceptional English communication/copywriting skills.
3. Spanish copywriting is an asset

WHAT WE OFFER

You'll have an entire team in your corner, ensuring that you are seen, heard, respected, and treated the way you want to be treated. That includes access to our employee benefits:

1. Group Insurance coverage, including health, dental, vision, life, and long-term disability.
2. Psycho Bunny offers all Canadian employees the possibility to participate in a group RRSP/DPSP plan, which includes a very generous match from Psycho Bunny!
3. An Employee / Family Assistance Program (EFAP).
4. Casual dress code.
5. Company events and social hours.
6. On-site gym.
7. On-site cafeteria / bistro with subsidized meals, including breakfast and lunch.
8. Three (3) weeks of vacation.
9. Six (6) wellness days.
10. Your birthday off, on us.
11. On-site parking, including electric car chargers.
12. Last but not least, let us not forget the swag you can get with an amazing employee discount!

At Psycho Bunny, we believe in the power of face-to-face interaction and the energy of our on-site work environment. We also recognize the importance of flexibility in today's dynamic world. Employees have the option to work remotely on occasions when personal or professional circumstances require it while still maintaining our strong culture of in-person collaboration and innovation.