Marketing Manager

Direct message the job poster from Pearle Hospitality

Director of Marketing at Pearle Hospitality

Pearle Hospitality brings award-winning restaurants, hotels, spas, and event spaces (Elora Mill, The Pearle Hotel & Spa, Ancaster Mill, Cambridge Mill and many more...), enduring hospitality concepts and memorable experiences to the Canadian and global hospitality scene.

ROLE SUMMARY:

The Marketing Manager will be responsible for developing and executing strategic marketing plans for multiple Pearle Hospitality venues. Reporting to the Director of Marketing and Senior Marketing Manager, and with the support of internal marketing/design & external agency teams, the Marketing Manager will serve as a subject matter expert in all marketing-related activities through various channels with the objective of driving and maintaining high sales figures.

This is a great opportunity for an experienced multi-location Marketing Coordinator looking to take the next step, or a Marketing/Brand Manager seeking an exciting opportunity to look after a collection of award-winning brands around Ontario.

KEY DUTIES AND RESPONSIBILITIES:

• Work closely with the Senior Marketing Manager and Director of Marketing to plan & execute comprehensive marketing campaigns
• Prepare & launch campaign action plans across multiple key channels (web, email, social, paid ads, PR, events, local marketing, and more), aligned with the marketing calendar & budgets
• Create content (creative copywriting, designer briefing, photo/videoshoots, etc) for Pearle and venue websites, print POS, eblasts, social media, and other tools that are used to market and communicate with our guests
• Analyze campaign performance through your digital, sales, & other key reporting metrics and for senior leadership on a weekly & monthly basis. Training will be provided as needed.
• Work closely with other department leaders & teams throughout the planning, rollout, launch and post-launch stages of marketing projects
• Understand and maintain each brand’s identity across all channels, and ensure marketing activities & promotions are clearly communicated across all relevant channels
• Manage and grow the social media accounts for your collection of brands
• Liaise with 3rd party agency, supplier, and brand partners to ensure both ongoing & one-off marketing activities are on track and on budget; support the research & building of new, valuable brand partnerships for Pearle
• Innovation & research: support the team with seasonal reporting on competitor or international brand activities, pricing, or unique ideas/concepts for inspiration

QUALIFICATIONS AND SKILLS:

• Bachelor’s Degree in Business or Marketing is preferred
• Marketing (hospitality/restaurant/agency is preferred, but not required for the right candidate) - 2 years minimum
• Working experience across all print and digital marketing channels
• Good understanding of online marketing mix (email marketing, website content management, social media marketing & ads/boosting; SEO or new website project experience a plus!)
• Comfortable working in a fast-paced environment, and leading & coordinating multiple, complex projects across a number of brands at once
• Team player with great interpersonal skills and a passion for food/drink/hospitality/travel in Ontario will fit right in!
• Previous working experience in a restaurant, bar, hotel or events is also a plus!

WHY WORK FOR US?

• Discounts at Pearle Hospitality Restaurants
• Corporate Goodlife Fitness Rates

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Hospitality