Vice President, Marketing, Communications and Community Engagement

Job Description

Mackenzie Health Foundation has experienced remarkable success with the historic completion of the $250M Ultimate Campaign. Today, Mackenzie Health Foundation continues to ride the momentum of success generated by the campaign while also retooling in response to post-campaign priority shifts.

Mackenzie Health Foundation raises vital funds to support Mackenzie Health’s two hospitals – Mackenzie Richmond Hill Hospital and Cortellucci Vaughan Hospital.

Position Overview: Reporting to and working closely with the Foundation’s President & CEO, the Vice President Marketing, Communications and Community Engagement will serve as a key member of the Foundation Executive Team and oversee a team of 10 (two direct). This is a newly created role, and the Vice President’s overall mandate is to enhance the brand and grow community engagement and overall public commitment.

Key Responsibilities:

1. Develop and oversee the execution of all marketing, communications and community engagement activity.
2. Act as a key liaison with the hospital marketing and communications team.
3. Foster an inspirational and engaged culture to fuel revenue generation.
4. Utilize data-driven analytics for decision-making.
5. Manage community engagement activities including third party, direct marketing, signature events, lotteries, and tribute giving.
6. Oversee brand and content development for the Foundation.

Qualifications:

1. Expertise in integrated brand strategy development and implementation.
2. Experience in campaign planning and execution, event conceptualization, omni-channel marketing, and corporate communications.
3. Strong understanding of direct and digital marketing.
4. Excellent written and verbal communication skills.
5. Proven ability to lead and inspire a broad functional team.

If you are looking for an outstanding challenge and meet the qualification criteria, we look forward to hearing from you. Please include a cover letter and CV addressed to Lindsay Preston at lindsay@phcap.ca. The posting closes on March 21, 2025, at 5pm ET. Please note that only qualified respondents will be contacted. Thank you for your interest.

Mackenzie Health is an inclusive and equal opportunity employer committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.