Growth Marketing Manager

"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." Mark Lynch - Senior Director, Demand Generation

As a Growth Marketing Manager at Absorb, you’ll play a pivotal role in driving demand generation and uncovering new opportunities to accelerate scalable growth. You’ll take the lead in exploring and optimizing digital marketing strategies across emerging channels, fueling our pipeline and expanding our reach. If you're a data-driven marketer who thrives on experimentation, rapid iteration, and delivering measurable results in a dynamic environment, we want you on our team.

Are you interested in hearing more about Absorb from a current employee? Listen here:

Responsibilities:

• Lead the planning and implementation of campaigns across new and emerging digital channels.
• Create, optimize, and scale digital marketing campaigns to drive high-quality leads and conversions while meeting or exceeding ROI targets.
• Use a data-driven approach to monitor campaign performance, identify opportunities for improvement, and implement A/B tests to refine messaging and targeting.
• Constantly explore new digital marketing tactics and emerging platforms to uncover additional growth opportunities.
• Work closely with creative, product, and sales teams to ensure that marketing strategies are aligned with broader business goals and resonate with our target audience.
• Allocate spend effectively across channels, ensuring maximum return on investment while maintaining flexibility for rapid testing and scaling.
• Provide clear and actionable performance reports to stakeholders, translating data insights into strategic recommendations.

What you’ll bring:

• 5+ years of experience in advertising for lead generation and brand demand including hands-on experience with social, display, and video channels.
• A proven track record of driving growth in a B2B SaaS environment, understanding the nuances of lead generation and conversion in this space.
• Strong proficiency in using analytics tools (e.g., Google Analytics, social media ad platforms, and other measurement tools) to make data-driven decisions.
• Experience managing multi-channel campaigns and a solid understanding of how various digital marketing efforts interact to drive growth.
• Strong verbal and written communication skills, with the ability to translate complex data into clear, actionable insights.
• A self-starter who thrives in a fast-paced environment, with the ability to pivot quickly based on evolving market conditions and new opportunities.

Are you ready to become an Absorber?

What we offer:

• Fully remote-first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance and monthly Flex Allowance to support your success
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs
• Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office

Who are we?

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.

Our values are simple:

• We achieve exceptional results by genuinely caring about each other and the work we do
• We’re united, and we grow through our commitment to elevating continual learning!

Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.

Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at accessiblecareers@absorblms.com