International Marketing and Business Development Manager

Cooke is a global seafood company with operations in North America, Europe, South America, and Australia. Our company’s success is driven by our dynamic, highly skilled, and innovative management team, supported by dedicated employees who live in coastal communities and contribute to the local area’s economy and sense of community.

Position Summary

The International Marketing and Business Development Manager is responsible for planning, developing, measuring, and optimizing marketing strategies and tactics to support Cooke’s overall presence in the International Market. The incumbent is also responsible for leading the development of data-driven planning and segmentation for products, customers, and channels, driving sales and market growth internationally. The role will report to the Director of Global Supply Marketing & Sales Strategy.

Key Responsibilities

1. Lead the research, development, and implementation of customer specific channel strategies.
2. Play a lead role in the development and implementation of the international sales and marketing strategy, understanding the unique requirements of the markets outside of North America.
3. Design, develop and execute a data-driven segmentation strategy for Cooke products internationally to ensure effective presentation of the right brands and products to the right customers at the right time.
4. Package research insights and collaboratively develop marketing assets to help the sales team convert opportunities.
5. Contribute to the development of go-to-market strategies to enable sales and overall brand and revenue growth across the business, in alignment with key priorities.
6. Oversee and set product and customer pricing, as well as continuously evaluating competitive pricing and programs.
7. Lead education and training with commercial team members on products available to the international market.
8. Lead government relations and associated programming, ensuring that all international opportunities for budget and funding are optimized (CAIA, GNB initiatives, missions, etc.).
9. Play a lead role in trade-show planning and execution, including samples management and attending all international shows.
10. Contribute and attend customer meetings to support the sales process and cycle.

Innovation and Commercialization

1. Lead commercialization efforts in the international markets, including development of all supporting materials.
2. Collaborate with the Product Specialist group on inventory related to the international market and prioritize species and opportunities with sales teams.

Data, Insights & Optimization

1. Contribute to the development of and actively track and report against an annual budget, including forecasting and actuals.
2. Proactively identify and conduct research and analysis to build a comprehensive and current understanding of customers, trends, competitors, and competitive programming.
3. Develop and deploy tools and processes to share consumer and market insights across the commercial business.
4. Proactively develop knowledge on tariffs, export fees and other related international considerations.

Qualifications

Post-secondary certificate or degree in marketing, or a related field; 5+ years of related experience.

Benefits Package

1. Health Benefits: Includes coverage for dental, vision, and extended medical care.
2. Insurance: Life and disability insurance provided for financial security.
3. Support Services: Access to an Employee Assistance Program (EAP).
4. Financial Planning: Opportunity for RRSP matching to support your retirement savings.
5. Time Off: Paid vacation and holidays.
6. Wellness: Wellness programs and access to on-site gym facilities (available in some locations).
7. Career Development: Professional growth opportunities and avenues for advancement.
8. Perks: Employee discounts on company products or services.
9. Convenience: On-site parking or parking allowance.

If you're looking to join a supportive team environment with opportunities for personal and professional development, apply now and become part of our dynamic team.

The Opportunity

The role description is just one part of the story. This is an opportunity to grow, to stretch, to work within the parameters of the role but stretch to your fullest potential. We are a team that counts performance, we reward contribution, and we recognize talent. It is about being at the center of the fastest growing company in Atlantic Canada and knowing you are part of that growth. The ability to bring your passion for learning, desire for growth, and energy for moving your career forward is what we offer.

The Why

Why Cooke? Simple - because we are a company that rewards initiative, resourcefulness, and work ethic. We will champion your growth and provide you with the platform to create your path, your career, and your future.

NOTE: The recruiter is reviewing and interviewing eligible applicants for this position as they are received. If you are interested in this posting, you are encouraged to apply as soon as possible.