E-Commerce Manager

Ceva Animal Health
Guelph
CAD 60,000 - 80,000
Job description

At Ceva, we believe in preserving the vital bond between humans and animals. We strive to find innovative solutions that improve animal health and productivity while respecting animal welfare and supporting biodiversity. Together, we are building a new reference to create value beyond animal health.

Ceva Animal Health has been the fastest growing global animal healthcare company since our creation in 1999. Our expertise are focused on the research, development, production and marketing of pharmaceutical products and vaccines for the companion animal, poultry, ruminants and swine sectors. Although we have grown to become a global company, we’ve managed to retain the entrepreneurial spirit and dynamism of a small to medium-sized enterprise. From our unique ownership structure to the way our people provide service to customers, we are together, beyond animal health.

Here in Canada, we are growing and looking to add team members that embody our corporate values and objectives. When you work here, you’ll have the opportunity to create something new and work with a passionate team that is focused on providing innovative solutions for our customers.

About the Position

We are currently seeking a E-Commerce Manager who will be responsible for the management of all commercial activities, for all E-commerce channels within Canada, to achieve strategic and sales ambitions. This will include working with all key E-commerce partners to: manage day-to-day operations pertaining to the specific E-commerce platform and our Ceva product pages; plan and execute online promotions; routinely execute and optimize a variety of online advertising campaigns; as well as explore & develop other e-commerce opportunities.

Duties and Responsibilities

  • Achieve Ceva Canada’s E-commerce sales and margin goals for strategic products using a strategic sales plan per channel.
  • Develop relationships with key E-commerce partners (Amazon, Chewy Canada) to ensure Ceva Canada’s brands and product portfolio are well-represented and a strategic focus for all stakeholders.
  • With Amazon being Canada’s most prominent E-commerce platform, manage a wide variety of Amazon-specific components, whether in a Vendor (1P) or Seller (3P) model.
  • Routine reporting on sales and other key performance metrics.
  • Reviewing and tracking key updates to product pages, Buy Boxes, competitors and product categories.
  • Testing, updating and optimizing content on product detail pages.
  • Cost-per-click (CPC) & Display advertising to maximize conversion rates in the most cost-effective manner; also includes advertising strategy development, keyword and audience optimization, maximizing efficiency of CPC bid rates, tracking customer attribution.
  • Plan and execute promotions using Amazon’s various tools, while exploring new opportunities.
  • Work with Ceva Canada operations & finance teams to ensure consistent inventory replenishment and financial reconciliation is maintained.
  • Collaborate with and maximize the potential of any external resources and/or agencies to best support our business on the Amazon marketplace.
  • Help grow online sales with established partners while exploring the Canadian E-commerce market for new opportunities that meet Ceva’s brand & partner guidelines.
  • Establish and maintain regular business review meetings with key E-commerce partners.
  • Establish and manage strong tracking metrics and tools for various KPI’s relating to the total Canadian E-commerce performance.
  • Analyze internal and external data with regard to sales, costs, markets and customers, competitive intelligence, to assist in creating annual strategic plans.
  • Create and deliver presentations to management and other team members on E-commerce performance, including recommendations for modifications, strategies, budgets, etc.
  • Actively participate with the global and Canadian Companion Animal Business Unit teams to support the development of strategies and direction for the total Canadian Companion Animal Business Unit.
  • Collaborate with Marketing to develop E-commerce strategies, objectives, and tactics linked to marketing objectives and focused on growing sales.
  • Forecast E-commerce sales for the National Sales Manager to support strategies and tactics involving multi-channel brands.
  • Work with National Sales Manager to ensure alignment and message continuity is achieved between online and offline sales channels due to increasingly related nature of both channels.
  • Support contract negotiations with new and existing E-commerce partners in collaboration with the National Sales Manager and Ceva legal department.

About You

  • You have a post-secondary education in business management, online marketing or a related field.
  • You have a minimum of 3 years of e-commerce related experience.
  • You are current with Amazon selling marketplace, latest web analytics software and search engine rules.
  • You have an entrepreneurial mindset.
  • You are highly organized, technically-minded and a strong communicator able to convert large quantities of data into clear information for management decision making.
  • You can demonstrate your ability to efficiently organize and direct multiple priorities and projects simultaneously.
  • You have outstanding analytical skills using various software programs including Excel.
  • You give great presentations to various audiences including management.
  • You are a problem solver and can find solutions in complexity.
  • You have excellent verbal and written English communication skills.
  • You are a team player who is flexible to changing business priorities.

Ceva Animal Health - Canada is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment and selection process. Please notify us if you require accommodation.

We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Job Types: Full-time, Permanent

Benefits:

  • Company events
  • Dental care
  • Disability insurance
  • Discounted or free food
  • Employee assistance program
  • Extended health care
  • Life insurance
  • On-site parking
  • Paid time off
  • RRSP match
  • Vision care

Flexible language requirement:

  • French not required.

Schedule:

  • Monday to Friday
  • Weekends as needed.

Ability to commute/relocate:

  • Guelph, ON N1G 4T2: reliably commute or plan to relocate before starting work (required).

Experience:

  • E-commerce: 3 years (required).

Work Location: In person.

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