Associate Director, Media Planning

EssenceMediacom are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

Accountabilities:

• Lead development of planning objectives and strategies that align with the client’s marketing direction for assigned film titles.
• Collaborate with GPD and VP to ensure strategy aligns to client’s overall business.
• Lead and manage all strategic channel planning activities for assigned film titles.
• Full accountability for every aspect of assigned media plans.
• Present the team’s work to clients.
• Ensure appropriate media tools are being used.
• Understand implications of plan changes.
• Work with analytics to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met.
• Work with media partners to bring forward first-to-market ideas.
• Work with GPD, US team and clients on projects such as spend projections and pacing.
• Lead and participate in workshops and creative brainstorm sessions.
• Proactively keep abreast of industry trends and share knowledge with team.

Job Requirements

Relationships & Communication:

• Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues.
• Voice a strong POV, based on client objectives, media knowledge & communication goals.
• Steward relationships with media partners.
• Keep up to date with trends, product releases, etc within media industry and client’s category.
• Effectively communicate with clients, internal leadership, and direct reports.
• Negotiate effectively with media partners.

Team:

• Serve as a role model through example and support development of the team.
• Manage and mentor team, ensuring all team members are delegated work appropriately.
• Collaborate with the US leads to ensure consistency and information flow across the border.
• Collaborate with other AMDs to share and adhere to consistent processes.
• Accountable not only for his/her own work, but also for work delivered by the team.

About EssenceMediacom

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

We’re an equal opportunity employer and value diversity in our workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.