Strategic Social Media & Content Manager

About Us

Total Life is a mental healthcare organization solely committed to serving older adults by taking an evidence-based approach to wellbeing and aging. Total Life is on a mission to support older adults and combat mental health issues by making quality, affordable emotional support services easily accessible through a telehealth platform. As a company, we are dedicated to making an impactful change in the world by prioritizing the mental health and wellbeing of this vulnerable demographic.

About You

As the Social Media & Content Manager at Total Life, you will play a pivotal role in shaping our brand identity, growing our social media initiatives, and creating engaging content. This position offers an exceptional opportunity to work directly with the CEO on special projects, gain insight into the inner workings of a start-up, and make a meaningful impact on our growth trajectory.

Key Responsibilities:

1. Strategy Development: Develop and execute a comprehensive social media strategy tailored to target audiences, platform-specific trends, and overall business objectives.
2. Content Planning: Create and manage a social media content plan that aligns with marketing campaigns and community-building efforts.
3. Platform Management: Oversee the company’s presence across all major social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, Twitter), ensuring consistent branding, messaging, and engagement.
4. Community Engagement: Act as a primary liaison between the brand and its community, ensuring timely and effective communication, responsiveness, and relationship-building.
5. Trend Monitoring: Stay updated on social media trends, platform algorithm changes, and emerging tools to adapt strategies and maintain relevance.
6. Analytics and Reporting: Track key performance metrics (KPIs) such as follower growth, engagement rate, click-through rate, and conversions. Provide actionable insights and recommendations for improvement based on data analysis.

Qualifications:

1. At least 1 year of experience in content creation, marketing, or related fields.
2. Smart, intuitive, and strategic thinker passionate about building ideas and developing processes.
3. Proven experience with graphic design and branding.
4. Excellent communicator with strong interpersonal skills and the ability to engage diverse audiences.
5. Sharp, detail-oriented, and highly organized, with the ability to manage multiple projects simultaneously.
6. Strong academic background with good grades, demonstrating a commitment to excellence.
7. Experience working directly with senior leadership on special projects is a plus.
8. Experience working for a start-up is a plus.

If you're a strategic thinker passionate about social media and content, we'd love to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you're interested in joining our team.

Why Join Us?

1. Make a significant contribution to healthcare services.
2. Collaborate closely with a dedicated team.
3. Strong growth potential for high-performers.

Note: This role is based in Edmonton, Alberta, and candidates must be eligible to work in Canada.

Job Type: Full-time

Pay: $55,000.00-$60,000.00 per year

Expected hours: 40 per week

Benefits:

1. Flexible schedule.
2. Paid time off.
3. Work from home on Fridays.