Marketing Manager

The Basics

Company HQ: Mississauga, ON

Work Location: Mississauga, ON

Salary: $70,000 - $90,000

About the Role

tbk Creative, on behalf of Fuzion Flooring, is hiring a Marketing Manager to lead efforts in enhancing and managing Fuzion’s online presence. As the Marketing Manager at Fuzion Flooring, you will lead efforts to enhance and manage Fuzion’s online presence, ensuring that every customer touchpoint is optimized for engagement and conversion. This role is designed for a seasoned marketing professional with 7+ years of experience, who thrives in a hybrid environment combining remote work with onsite collaboration.

Your primary focus will be on creating a strong and compelling digital presence for Fuzion’s products. This includes driving SEO strategy, managing online reviews, optimizing web content, and supporting e-commerce initiatives to elevate the Fuzion brand in the B2C space. You’ll collaborate closely with the marketing team and strategic partners to execute multi-channel campaigns that enhance Fuzion’s visibility, build brand trust, and drive customer acquisition.

Key Responsibilities

• Liaison with Strategic Marketing Partner (SMP): Act as the primary point of contact with Fuzion Flooring’s SMP to collaborate on B2C strategies. Leverage their expertise in areas such as digital advertising, SEO, and content marketing to effectively plan and execute campaigns.
• Website Management: Maintain and update website content to ensure accurate, timely, and engaging information.
• Digital Marketing: Lead cross-channel advertising campaigns to drive leads and expand brand visibility.
• Social Media Management: Engage with our community; develop and manage content, including video production and editing.
• Email Marketing: Design targeted email campaigns to nurture leads and boost conversions.
• B2C Strategy Execution: Execute marketing strategies to target niche B2C audiences, including homeowners, interior designers, and small businesses.
• Reporting & Analytics: Maintain dashboards in Looker Studio to share key insights with senior leadership.
• Messaging & Copywriting: Develop and refine brand messaging that aligns with Fuzion Flooring’s voice.
• SEO & Website Maintenance: Manage onsite SEO, optimize the website, and enhance the user experience.

Technical Skills

• Analytics & Reporting: Google Analytics, Google Search Console, Looker Studio
• SEO: Onsite SEO strategy and optimization
• Content Management: Familiarity with CMS tools like WordPress
• Email Marketing: Proficiency in email platforms (e.g., Mailchimp, HubSpot)
• Social Media & Video Tools: Experience with organic social media management, video creation, and editing tools (e.g., Adobe Premiere, Canva)
• Content Writing: Skilled in crafting compelling and strategic content for all B2C marketing efforts.
• Partnership Management: Skilled in leveraging partnerships and influencer relationships.

About You

• Experience: 7+ years in a marketing role, ideally with agency or in-house experience.
• Data-Driven: Proficient in analytics, reporting, and performance presentations.
• Creative & Strategic: Skilled in designing campaigns that resonate with diverse audiences.

Why Fuzion Flooring?

• Company Culture: Our culture is based on respect, collaboration, and continuous improvement.
• Benefits: Comprehensive benefits package that includes health & dental benefits, long-term disability, RRSP matching, and employee rewards program.
• Work-Life Balance: Enjoy a hybrid role with the flexibility of remote work.
• Professional Development: Benefit from an Education Assistance and Development program.
• Design & Transformation: Be part of a design-focused business.
• Creative Team Environment: Work alongside a dedicated and passionate team.
• Industry Leadership & Innovation: Join a team that pioneered engineered hardwood in Canada.
• Proudly Certified by Great Place To Work in 2024

This is a vacant position for which both internal and external candidates are being considered.

Fuzion Flooring welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.