Content Capability Manager

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Joining AbbVie means you will be part of a team of outstanding professionals dedicated to making a remarkable impact on patients' lives. At AbbVie, we conduct ground-breaking science on a global scale every day. AbbVie Canada is one of the Best Workplaces in Canada.

When choosing your career path, choose to be remarkable.

As the Content Manager, you will play a critical role in assessing, developing, and embedding content creation capabilities to support the company’s Omnichannel Digital Transformation. You will drive the adoption of key standards in content planning, production, and deployment, ensuring seamless integration across channels. This role ensures that teams have the right tools, processes, and training to create high-quality, compliant, and customer-centric content efficiently.

You will collaborate with cross-functional teams—including Marketing, Medical, Regulatory, Customer Excellence, and BTS (IT)—to enhance content creation, approval, governance, and distribution. You will be instrumental in enhancing content workflows and production efficiencies while driving the adoption of best practices in omnichannel content activation.

Why Join Us?

This is an exciting opportunity to shape the future of digital content capabilities in a leading pharmaceutical company. You will drive transformation initiatives that enhance HCP engagement, streamline content operations, and maximize digital impact. If you are passionate about digital innovation and omnichannel strategy, we encourage you to apply.

Key Responsibilities

Content Creation Capability Building

• Develop and execute the local capability-building roadmap to enhance digital content maturity across the organization.
• Act as local Subject Matter expert on local content capabilities; communicating and training as tools are enhanced.
• Collaborate with local and global cross-functional teams to:

• Assess current local digital content capabilities, identifying gaps and opportunities for improvement.
• Define and implement digital content frameworks, guidelines, and governance models to ensure efficiency, compliance, and scalability.
• Evolve towards a content fit-for-channel standard, optimized for various delivery platforms and is seamlessly integrated across customer touchpoints.

Content Standards, Operations & Process Optimization

• Define and implement content standards, templates, and guidelines to ensure brand consistency with key message mapping, compliance, and quality across digital and non-digital formats.
• Inform and implement a scalable, modular content approach, including automation, and content reuse strategies to improve efficiency and personalization of omnichannel engagement.
• Lead the adoption of content management and approval systems (e.g., Veeva Vault), digital asset management (DAM), and other tools that enhance content automation, tagging, and performance tracking.
• Partner with cross-functional teams to streamline content production processes, optimize end-to-end content workflows, reducing inefficiencies in briefing, production, review, and distribution, ensuring faster time-to-market while maintaining compliance.

Content Performance Measurement & Continuous Improvement

• Contribute to defining KPIs and measurement frameworks to track content production efficiency.
• Utilize data analytics and insights to propose recommendations to improve content effectiveness, customer engagement, and ROI.
• Collaborate with OCM team to test and optimize content performance across channels, leveraging analytics to drive improvements.
• Stay ahead of emerging trends in digital content, AI, and omnichannel marketing to drive continuous innovation.

Qualifications & Experience

• 3-5 years of experience in digital content management, omnichannel marketing, or content strategy in the pharmaceutical or healthcare industry.
• Strong understanding of Canadian pharmaceutical content compliance (MLR, regulatory requirements).
• Experience with content management systems (CMS), digital asset management (DAM), and AI-driven content tools.
• Knowledge of SEO, content tagging, personalization, and modular content approaches.
• Ability to translate complex digital concepts into practical communication/training programs for business teams.
• Strong project management and stakeholder engagement skills.

Preferred

• Experience in Omnichannel Digital Transformation projects.
• Familiarity with customer journey mapping and data-driven content personalization.
• Knowledge of Salesforce Marketing Cloud, Veeva Vault, or other pharma-specific platforms.

AbbVie strives to provide a French working environment for its employees in Quebec. Although as part of its francization program has taken all reasonable steps to avoid imposing the following requirement, advanced knowledge of English / Fluency in English is an essential requirement for the position of Content Manager including, but not limited to, for the following reasons:

• English speaking employees outside the province of Quebec.
• English speaking clients outside the province of Quebec.
• Anglophone region outside the province of Quebec.

AbbVie is an equal opportunity employer and encourages women, Aboriginal people, persons with disabilities, and members of visible minorities to apply.

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html