Senior Social Media Manager

We are looking for an experienced, creative, and skilled Senior Social Media Manager with a passion and talent for marketing to join our dynamic team!

As a Senior Social Media Manager, you will work with clients from a variety of different industries. You will be responsible for the successful creation, curating and managing of relevant content across multiple social media platforms. The successful candidate will have a positive disposition and demonstrate excellent communication, problem-solving and critical thinking skills.

The successful candidate for this position will have the following skills and abilities:

• You have experience working with medium-large diverse clients to design tailored social media schedules that meet brand objectives and audience needs.
• Skilled at creating, filming, editing, and managing high-quality, engaging social content.
• You have planned and led content shoots, including sourcing talent, creating shot lists and producing on-brand visuals.
• You can analyze metrics to drive strategy adjustments and enhance conversions, ensuring client goals are met.
• You stay current with social trends and insights, applying them to keep campaigns effective and relevant.
• You enjoy leading social media workshops, client meetings, and team collaboration sessions, with strong follow-through on action items.

Start Date: ASAP

Responsibilities

• Collaborate with Clients Across Various Industries: Develop tailored social media schedules that align with each client’s unique objectives, audience, and brand identity.
• Content Creation and Management: Design, create, and manage engaging social media content for clients, ensuring alignment with brand voice and objectives.
• Planning and Executing Content Shoots: Brainstorm, plan, source talent, create shot lists, film and edit content for social media.
• Profile Optimization: Optimize client social media profiles to improve efficiency, visual appeal, and reach, using industry best practices to enhance brand visibility and engagement.
• Performance Monitoring and Conversion Optimization: Implement, track, and analyze key metrics to improve conversions and meet client goals, adjusting strategies as needed based on data insights.
• Cross-Department Collaboration: Work with internal teams, such as design, content, and strategy, to create cohesive social media campaigns that integrate seamlessly with Candybox’s broader marketing objectives.
• Candybox Social Content Development: Develop and execute content for Candybox’s social media channels, focusing on creating videos, reels, and other high-engagement formats.
• Video Production Coordination: Partner with videographers to plan, produce, and review Candybox’s brand and the clients social media videos, ensuring content is on-brand, engaging, and effective.
• Trend Analysis & Strategy Updates: Stay informed about emerging social media trends, tools, and case studies, and apply these insights to client strategies to keep campaigns relevant and effective.
• Social Media Workshop Management: Plan, manage, and execute all aspects of Social Media Workshops, including attendee communication, venue booking, presentation development, and post-workshop follow-ups.
• Monthly Client Reporting: Create and deliver detailed monthly reports to clients, highlighting key metrics, performance insights, and recommendations for ongoing improvements.
• Content Strategy and Campaign Planning: Develop comprehensive content strategies for clients, including shot lists and creative briefs, to guide content creation and ensure brand consistency.
• Content Production Support: Assist in planning and executing content production days, coordinating with creative teams to ensure content is captured according to the campaign’s goals.
• Engagement and Community Management: Monitor and engage with client communities on social platforms, fostering positive interactions and addressing inquiries in a timely manner.
• Paid Social Awareness and Integration: Understand the fundamentals of paid social media to inform organic strategies and identify when paid campaigns could complement client objectives.
• Department Administration: Maintain up to date Toggl and Monday Boards as per department process requirements.

Requirements for the role

• Must have 2 years of Agency Experience or 3-5 years of Freelance experience
• Marketing graduate or relevant experience
• Familiar with the top social media platforms (TikTok, Instagram, LinkedIn, X, YouTube)
• Experience in design and content creation
• Experience filming and editing iPhone content
• Experience with scheduling platforms (Hootsuite, Later, Soho)
• Experience with Canva, or Adobe Products
• Easily learns new software (Reporting, tracking etc)
• Proficient in an Apple and Google Drive environment

What we are looking for in a successful candidate

• Strategic Social Media Planning: Proven expertise in developing and executing social media strategies tailored to diverse client goals, audiences, and industry-specific trends.
• Content Creation & Curation: Strong creative skills for creating, writing, and curating engaging content across social media channels, maintaining consistent brand voice and quality.
• iPhone Filming & Editing: Strong experience in filming and editing iPhone content for social media.
• Project Management: Exceptional organizational abilities to manage multiple clients, deadlines, and production schedules efficiently, including coordinating with creative teams for content production.
• Community Engagement: Ability to foster and manage positive online communities, engage effectively with audiences, and handle customer inquiries and feedback professionally.
• Data Analysis & Optimization: Proficiency in using analytics tools to monitor performance, derive insights, and optimize strategies to improve engagement, reach, and conversions.
• Paid Social Advertising Knowledge: General understanding of social media ad platforms (e.g., Facebook, Instagram, LinkedIn) and the benefits of paid campaigns, with the ability to integrate paid strategies thoughtfully alongside organic efforts to enhance overall performance and maximize ROI.
• Client Relationship Management: Strong communication skills to maintain proactive client relationships, manage expectations, present reports, and adjust strategies based on feedback.
• Trend Awareness & Innovation: Knowledge of the latest trends, platform updates, and emerging social media technologies, with a readiness to experiment with new formats.
• Attention to Detail: Sharp eye for maintaining brand consistency, content quality, and accuracy across all deliverables.
• Adaptability & Flexibility: Quickly adapting to changing needs, platforms, and trends within a fast-paced digital environment.
• Time Management & Prioritization: Excellent time-management skills, with the ability to prioritize and juggle multiple tasks and deadlines effectively.
• Collaborative Teamwork: A team-oriented mindset, with experience working cross-functionally to develop and execute social media initiatives in line with overall marketing goals.

What we offer

• Competitive salary
• Health benefits (dental, eye care, physio, medical, massage, and more)
• Quarterly bonuses based on performance and company success
• Group RRSP Participation
• Start Date: ASAP
• Job Types: Full-time, Permanent, In-Studio + Remote