Product Manager (North America Marketing Activations)

Product Manager (North America Marketing Activations)

Business Unit: Store Support Centre (SSC)

Description & Requirements

Who We Are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Role

The CRM & Marketing Technologies Product Management team is a key part of the overall CRM, Digital Marketing, and AI team. The ‘Product Manager, Marketing Activations’ is the key business lead that partners with technology, Marketing, and other cross-functional teams to ensure our Email, SMS & Push Marketing team has the capabilities they need to be successful.

Key Responsibilities

1. Inform the product vision and strategy through an understanding of trends in user needs, guest needs, business, and marketing technology.
2. Build and maintain relationships with internal users of your product, business leaders in key functions related to Marketing, and the technology product teams that will be responsible for delivering solutions to the opportunities that are uncovered.
3. Through user interviews and data insights, identify opportunities that will deliver user value, business value, and align to our Product strategy.
4. Enroll your Product team on understanding the opportunities and problem space and work together to come up with the best solutions to achieve the desired outcomes.
5. Define problem statements and business requirements that are clear and complete. Be the reliable source of functional requirements for the technology product teams.
6. Through product delivery, ensure that the solutions that are delivered address the intended opportunity within the pre-defined constraints (i.e., business, legal, operations, etc.).
7. Ensure your Product team and stakeholders are continually engaged and informed on the product roadmap.

Required Skills & Experience

1. 3+ years of strong experience owning and delivering digital products, with preference for experience in internal-facing products and Marketing technology.
2. Preference for platform experience with Salesforce Marketing Cloud, Google Analytics, Salesforce Marketing Cloud.
3. Ability to communicate effectively in multiple business areas (e.g., marketing, eCommerce, technology, analytics).
4. Background that comprises both solid business understanding as well as high-level understanding of high-quality digital product discovery and delivery.
5. Proficient in requirements gathering, business modeling, iteration scoping, and use case creation.
6. Extensive experience with conceptualizing and directing team initiatives from start to finish, in alignment with clear design and business outcomes.
7. Ability to work collaboratively with cross-functional teams including strategy, engineering, and product management.
8. Natural ability to lead and inspire multidisciplinary teams.
9. A natural with effective communication and design storytelling regardless of audience.
10. Excellent leadership skills, problem resolution abilities, and good judgment.

Additional Considerations

1. Strong interest in continually improving ways of working and driving positive cultural shifts.
2. Flexible and pro-active attitude.
3. Strong work ethic, demonstrated attention to detail, excellent time management, and organizational skills.

Must Haves

1. Acknowledge the presence of choice in every moment and take personal responsibility for your life.
2. Possess an entrepreneurial spirit and continuously innovate to achieve great results.
3. Communicate with honesty and kindness and create the space for others to do the same.
4. Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
5. Foster connection by putting people first and building trusting relationships.
6. Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional Notes
Immigration support is potentially available for this role.

Compensation and Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $105,800 - $138,800 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

1. Extended health and dental benefits, and mental health plans.
2. Paid time off.
3. Savings and retirement plan matching.
4. Parenthood top-up.
5. Extensive catalog of development course offerings.
6. People networks, mentorship programs, and leadership series (to name a few).

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Workplace Arrangement

This role is classified as Hybrid under our SSC Workplace Policy:

Hybrid

In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at accommodations@lululemon.com. In your email, please include the position title, the location of the position, and the nature of your request.