E Commerce Marketing Executive

About the Role:

We require an E Commerce Marketing Executive to join us at our head office in the Dean Clough Mills, Halifax. This is an exciting opportunity to become part of a professional team, operating a number of brands including Prestige Flowers, Prestige Hampers, 123 Flowers and Haute Florist - alongside a number of known and new online brands in the gift/florist industry. Our company is primarily an online flower and gifting company that works closely with multiple large brands.

You will be required to develop and execute strategic marketing strategies that successfully engage a brand audience and increase sales, keeping to KPI's and creatively handling a number of websites and social media platforms across all brands that we develop.

We are looking for a fun enthusiastic individual to join a team of forward-thinking and ambitious marketers.

Responsibilities:

1. Assisting in the day-to-day execution of the marketing plans for brands that we handle.
2. Collaborating closely with the marketing team driving innovative approaches to digital marketing, embracing trends and ideas to ensure our industry opportunities are maximised above competition.
3. Understand and translate data insights and analytics.
4. React quickly to industry changes and sale demands.
5. Creation of creative and engaging social media content and management of social campaigns: Facebook, Instagram, Twitter, TikTok, Pinterest and LinkedIn.
6. Photography and creative skills are desired to create content within our in-house photography studio when needed, as well as a natural creative flair to design and work towards mood-boards for campaigns, bringing visions to life.
7. Establishing relationships with bloggers and influencers to positively promote our brands and work with them on ongoing campaigns/products.
8. To produce monthly reports and work in a dynamic flow within the infrastructure of development.
9. Work collaboratively and take lead with the marketing and design team to build strong email campaigns across brands. A strong understanding of email campaigns is essential, working in line with brand guidelines with the ability to analyse email insights and reports.
10. Copywriting skills to produce engaging text, working against brand guidelines.
11. Work with the team to bring product ideas to life, gaining understanding of the supply chain and how it reaches market, preparing product launches and how to maximise sales.
12. Work alongside exciting marketing campaigns such as TV advertisements, Radio, Billboards, Magazines, Affiliate marketing, PR and more.
13. A creative eye for industry trends and product forecasting to be top of the industry.
14. Being able to adapt to industry changes for commercial and marketing purposes.

Skills:

1. Enthusiasm and ambition are essential.
2. Knowledge of all social media platforms with the ability to create successful marketing strategies.
3. Strong commercial awareness.
4. Ability to gain thorough industry knowledge and develop analytical strategies to ensure marketing success.
5. Design and photography skills desirable.
6. Email marketing experience essential.
7. Natural creative flair and attention to detail.
8. Interest in the gifting industry.

Job Types: Full-time, Permanent

Pay: From £28,000.00 per year

Benefits:

• Company events
• Company pension
• Discounted or free food
• Employee discount
• Free parking
• On-site parking
• Store discount

Experience:

• Email marketing: 2 years (required)
• E-commerce: 2 years (required)

Work Location: In person

Reference ID: MARK002