E-Commerce Director- Little Burgundy

Job Summary

The E-commerce Director leads the development and execution of e-commerce strategies to drive sales. This role oversees paid media, loyalty programs, and email/SMS campaigns, while optimizing the website experience through UX improvement, digital marketing, and merchandising. With the help of the marketing and ecommerce VP, the E-commerce Director also manages budgets, evaluates third-party partnerships, and leverages data-driven insights to drive growth and innovation in the retail e-commerce space.

Key Responsibilities:

1. Team Leadership:
   • Manage and mentor a team of 6 direct reports, providing coaching, development opportunities, and performance feedback to ensure high-quality execution of e-commerce and digital marketing strategies.
   • Monitor team performance regularly and collaborate on creating actionable insights from performance reports to continuously optimize e-commerce efforts.
   • Foster a high-performing and collaborative environment that encourages creativity, innovation, and data-driven decision-making across the team.
2. E-commerce Strategy Development:
   • Lead the overall e-commerce strategy, in collaboration with the VP of Marketing and eCommerce, ensuring alignment with business goals to maximize sales and optimize ecom PNL.
   • Continuously evaluate and optimize the online shopping experience (UX/UI), ensuring the website is user-friendly, functional, and high performing across all devices and platforms.
   • Work closely with cross-functional teams (Marketing, Product, IT, and Customer Service) to integrate e-commerce goals into broader business strategies and ensure cohesive execution.
   • Oversee the creation, approval, and scheduling of website content, ensuring it is aligned with the brand’s messaging, promotional campaigns, product launches, and seasonal offers.
3. Digital Acquisition & Retention:
   • Oversee the development, execution, and optimization of paid media campaigns (Search, Paid Social, Affiliate Programs) with a strong focus on customer acquisition and revenue growth.
   • Lead the strategy and execution of email/SMS marketing campaigns with a focus on segmentation, personalization, and customer lifecycle management to drive engagement and conversions.
   • Continuously evaluate and enhance loyalty program strategies to improve customer retention, drive repeat purchases, and expand the brand’s loyal customer base.
   • Regularly analyze performance data across paid media, email/SMS campaigns, loyalty programs, and promotions, providing actionable insights to optimize future efforts and improve business results.
4. Technology & Innovation:
   • Continuously evaluate emerging digital technologies and trends to stay ahead of the competition, incorporating new tools or platforms that improve the customer experience or streamline operations.
   • Lead the testing and integration of new tools, technology solutions, and systems (e.g., personalization engines, AI-powered recommendations) to increase sales, improve efficiency, and drive customer engagement.
   • Evaluate and manage third-party partnerships, technology, and service providers, ensuring continuous ROI on new technology implementations and integrations.
5. Budget & ROI Management:
   • Take the lead in budgeting for e-commerce activities, including digital marketing, website improvements, third-party partnerships, and technology investments.
   • Ensure the alignment of e-commerce spending with strategic priorities, regularly measuring ROI for each initiative and adjusting spending as necessary to optimize performance.
6. Customer Experience & Engagement:
   • Champion the brand’s voice and customer-centric approach across all digital channels, ensuring that customer feedback, usability data, and journey analysis are incorporated into the e-commerce strategy.
   • Implement initiatives that enhance customer loyalty and satisfaction, including post-purchase communications, customer service integration, and feedback loops.

Key Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field (preferred)
• 8-12 years of experience in e-commerce, digital marketing, or related fields, including proven experience in managing paid media, loyalty programs, email/SMS marketing, and website content/merchandising
• Strong experience with e-commerce platforms, Salesforce Marketing Cloud (or similar email/SMS platforms), and content management systems (CMS)
• Proven track record in paid media platforms (Google Ads, Facebook Ads, Affiliate Networks) and budget management
• Deep understanding of website UX/UI optimization and e-commerce best practices
• Analytical mindset with experience interpreting data, generating reports, and using insights to drive decision-making
• Excellent leadership, project management, and communication skills
• Ability to stay current with digital marketing trends, tools, and technologies
• Experience with additional platforms like Cheetah, Shopify, or similar tools is a plus
• Experience with Power BI
• Effective project management skills