YM Inc. was founded on the strength of a single retail store in the heart of downtown Toronto in 1975, under the name Stitches. Today we are one of North America’s leading apparel retailers operating over 700 stores across Canada and the United States under the following banners: Stitches, Urban Planet, Urban Behavior, Sirens, Forever 21, Urban Kids, Suzy Shier, Bluenotes, West 49, Mandee and Charlotte Russe.
Our goal is to sustain performance that exceeds expectations. We are committed to creating a culture where people feel valued and inspired to achieve results. We give our people the appropriate tools, freedom and authority to make decisions. They are accountable for their actions and we recognize their efforts and reward their results. We attract and nurture the best people by providing leadership opportunities, career development and continuous learning. We are committed to leading by example and with integrity. We treat people with respect and dignity, promote the benefits of diversity and address challenges in a direct and compassionate manner. We engage people in our goals and objectives; we listen and act on new ideas where possible. That is our Philosophy.
Position Description
This position will be responsible for assisting in the development, sales growth, and ongoing maintenance of the website, APP, email campaigns and database.
Duties and Responsibilities
- Deploy all creative digital assets on homepages, landing pages and collection pages for each brand and linking to the proper assortment in a timely manner and accurately.
- Implement and manage promotional pricing and markdowns within the Shopify/APP platforms ensuring attention to detail and accuracy at all times.
- Update and maintain all static pages including store hours, shipping methods, policy changes, store locator etc.
- Conduct daily auditing of the website/App to ensure compliance of standards including promotional pricing, promotional messaging, assets, and information is updated and accurate.
- Responsible for email marketing campaigns, push notifications, testing, execution and deployment via Klaviyo and APP platforms.
- Assist and manage email list management, A/B testing, optimization, automation, compliance, and analysis aiming to drive sales, customer engagement, retention and brand loyalty within Klaviyo Platform.
- Partner with our Marketing team on coordinating of website and digital marketing assets unique to the needs of the business.
- Provide insight and make recommendations for improved customer experience for website improvements and help manage the process to implement updates.
- Conduct competitive research in the online channel based on competitors and provide recommendations for growth.
- Pull analytical data utilizing Google Analytics/Shopify/Klaviyo on Key Performance Indicators for weekly reports and recommending changes as a result.
- All other duties as assigned by management as required.
Working Conditions
Office environment
Evening and Weekend work as required
Qualifications
- Post-secondary education in eCommerce, marketing, business and/or related eCommerce, marketing and business experience.
- Solid understanding of online customer experience and online analytics.
- Basic experience with SAAS eCommerce platforms, related project experience is preferred.
- 2 Year Experience with previous experience with Ecommerce content management systems.
- Experience working with the Shopify Plus & Klaviyo platform is preferred and would be an asset.
- Basic Knowledge and experience working with HTML/CSS is an asset.
- Microsoft Office Suite Proficiency.
- Fashion industry experience preferred.
- Intermediate/fluent French is an asset.
- SEO and Google Analytics experience.
Related Work Skills
- Detail oriented – works with a sense of completion and attention to detail.
- Effective problem-solving skills – resourceful and solution focused.
- Effective organizational, problem-solving skills required with an ability to meet tight deadlines with an acute attention to detail and accuracy.
- Ability to multi-task and adapt to changing business needs.
- Communicates clearly and effectively with team members and Executive Management.
- Is a Team player who works well in a Team oriented environment.
- Able to work independently with minimal supervision.
- Ability to work effectively with speed, urgency and accuracy in a high productivity environment.
What We Offer
- Competitive Compensation Package.
- Health and Dental Benefits Plan.
- Paid Sick Days.
- Employee Discount.
- Tuition Reimbursement.
- Ongoing Training and Development.
- Career Advancement Opportunities.
- Being part of a supportive and collaborative team.
YM Inc. is an equal opportunity employer. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs.
This posting is for an open vacancy.