Director, Product Marketing

JOB TITLE: Director, Product Marketing

LOCATION: Ottawa or Toronto

POSITION OVERVIEW:

Reporting to the Chief Operating Officer, the Director, Product Marketing plays a crucial role in developing and executing strategies for 1VALET's products. This role creates tools and resources to support the sales process and serves as a key strategic leader, bridging the gap between product development, marketing, and sales to drive product success in the market. Their work is critical for effectively communicating a product's value proposition and driving adoption and revenue growth.

RESPONSIBILITIES:

• Lead the overall product marketing strategy and vision
• Develop go-to-market plans for new and existing products
• Oversee product positioning, messaging, and differentiation in the market
• Manage end-to-end product launches, both internally and externally
• Oversee the product lifecycle, from awareness to adoption in new market segments
• Conduct market research and competitive analysis
• Develop user and buyer personas
• Work closely with product management, sales, and other marketing teams
• Align product marketing efforts with overall business objectives
• Collaborate on pricing strategies and product roadmaps
• Create marketing and sales materials to support internal teams and promote products externally
• Measure and report on the performance of product marketing initiatives
• Develop content like case studies, product videos, and website copy
• Prepare analyses and recommendations for stakeholders
• Create tools and resources to support the sales process
• Manage and mentor the product marketing team
• Provide guidance to junior product marketing personnel

QUALIFICATIONS:

10+ years in product marketing or related roles, with at least 3-5 years in a leadership position.

A bachelor's degree in marketing or a related field.

• Familiarity with the Proptech or SaaS sectors.
• Experience managing products through all stages, from concept to launch and beyond.

SKILLS:

• Ability to develop and implement marketing strategies that align with business goals.
• Proficiency in market research and data analysis to inform decisions.
• Strong team management skills to lead and mentor a marketing team.
• Excellent verbal and written communication skills for effective stakeholder engagement.
• Ability to work cross-functionally with product development, sales, and other teams.
• Knowledge of digital marketing strategies, tools, and metrics.

WHAT WE OFFER:

• A culture of ownership and autonomy - you will thrive if you are a self-starter and enjoy a fast-paced environment.
• Work with an incredible product - there is true belief across our team that we have the best product on the market.
• Trust and flexibility - work from home, unlimited paid time off, and flexible schedules. We care about your performance, not your hours. We trust you to manage your time in a way that works best for you.
• Competitive compensation structure and 100% employer-paid benefits.
• Extra perks: employee stock option packages, employer-paid benefits, 10-day holiday office shutdown each December, and support for professional growth.

WORKING WITH US:

As a proud equal-opportunity employer, we consider all applicants for employment and openly encourage those who identify as members of underrepresented communities to apply to join our growing team. Join us, leave your mark, and let's make something extraordinary, together.