Director, Product Marketing

Named #4 startup in Canada for 2024, Hiive is a fintech/marketplace startup connecting buyers and sellers of stock in venture-backed pre-IPO companies. Thanks to our industry-leading technology and best-in-class capital markets team, we are home to the fastest-growing marketplace for the stock of “unicorns” on the planet. As a profitable and rapidly growing business backed by US venture capital investors, we are seeking to scale our high-performing team.

As Director, Product Marketing at Hiive, you’ll be responsible for defining and driving the product marketing strategy across our platform. You’ll lead a team and work cross-functionally to position Hiive as the go-to solution for secondary market innovation.

In this role, your responsibilities will include:

• Owning Hiive’s product marketing function, from positioning and messaging to launch strategy and market adoption.
• Developing and leading GTM strategies for new product initiatives, working closely with Product, Capital Markets, and Growth teams.
• Conducting deep user and market research to shape product messaging and drive differentiation.
• Overseeing positioning strategies to optimize adoption and user acquisition.
• Leading competitive intelligence efforts to inform product and sales strategies.
• Driving the creation of high-impact content, including case studies, whitepapers, and user enablement materials.
• Partnering with Growth Marketing to develop campaigns that fuel pipeline growth.

Required Skills:

• 10+ years of product marketing experience.
• Proven ability to develop and execute GTM strategies that drive revenue growth.
• Exceptional storytelling, positioning, and messaging skills.
• Strong leadership and team management experience.
• Expertise in enterprise and product-led growth (PLG) strategies.

Preferred Skills:

• Experience in tech, marketplaces, or B2B SaaS.
• Familiarity with venture capital and startup.
• Strong analytical mindset with the ability to translate data into strategic insights.
• Experience scaling product marketing teams in a fast-growth environment.

Compensation, Benefits, & Perks:

• Highly competitive salary commensurate with experience and contribution.
• Opportunity to participate in ownership of a rapidly growing early-stage startup through our employee stock option plan.
• Comprehensive 100% employer-paid health and dental premiums, a health and personal spending account.
• A dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity.
• Enjoy a $20-per-day commuter benefit for every day you work in our Vancouver HQ.
• An engaging social calendar, including bi-weekly catered lunches, bi-weekly “Friday bar,” team workouts, annual summer party, and holiday party, two “onsite” all-team retreats each year, semi-annual team-building events, and Hiive Womens’ Network events.
• Significant opportunities for growth into team leadership and management roles.
• Entrepreneurial culture and a small and dynamic team.
• Sponsorship, immigration, and relocation for exceptional candidates.

Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.