Director of Student Outreach

Job no: 543251
Work type: Management (MPP)
Location: East Bay
Categories: MPP, Administrative, At-Will, Full Time

Salary and Benefits

The starting salary placement depends on qualifications and experience and is anticipated to be in the range of $96,000.00 per year to $120,000.00 per year.

This position is a Management Personnel Plan (MPP) position in the CSU, and serves at the pleasure of the President.

The CSU enjoys a generous benefits program with employer paid life insurance ($100,000), as well as health, dental, and vision insurance with the monthly premium largely paid by the CSU. Additionally, we offer a broad range of other benefits which includes dependent and health care reimbursement accounts, tuition fee waiver, 401k, 457 and 403(b) plans. The CSU belongs to the CalPERS retirement plan in which medical and dental insurance continues in qualified retirement. The CSU has 14 paid holidays, one personal holiday and the position earns 24 days of vacation and 12 days of sick leave per year.

This position may be eligible to participate in the Cal State East Bay hybrid telecommute program subject to management approval.

Classification

Administrator II

About Cal State East Bay

Cal State East Bay's beautiful main campus is located in the Hayward hills with panoramic views of the San Francisco Bay shoreline. Founded in 1957, Cal State East Bay is one of 23 universities of the California State University system (CSU) with a strong commitment to academic innovation, student success, engaged and service learning, diversity, and sustainability.

About the Position

Reporting to the Associate Vice President for Enrollment Management, the Director of Student Outreach is responsible for developing a marketing/recruitment plan and managing the student outreach program to attract an undergraduate class that meets the University's overall enrollment goals. This position is responsible for developing, executing, and assessing a prospective student communications plan; territory management and assessments; and working in close collaboration with Admissions, the Registrar, Financial Aid, and other campus partners. This position will hire, train, lead, manage and evaluate a staff of 12 full-time professionals.

Primary efforts of this position include generating prospective student leads through territory management, follow-up communications, recruitment events, and overseeing the management of the prospective student portal/CRM.

Responsibilities

• Provides Leadership, Direction, Strategic Vision to and Evaluation of the Outreach Team
• Lead Generation/Prospect Management and Reporting/Assessment
• Develop, Manage, Execute and Assess a Comprehensive Prospective Student Communication Plan
• Plan, Execute, and Assess on-and-off Campus Programs and Events
• Strategic Planning
• Other duties as assigned.

Required Qualifications

• A Bachelor's Degree
• Minimum five (5) years of increasing responsibility in higher education marketing/outreach efforts
• Minimum two (2) years managing, hiring, training, directing, and evaluating professional staff
• Experience in hiring, training, motivating/inspiring other professionals to work effectively as a team
• Ongoing experience and expertise in data management and assessment
• Experience in institutional branding and communication plans
• Experience in developing comprehensive marketing plans
• Experience with utilization of advertising and its development
• Extensive experience in the development of print promotional materials
• Experience with event management and assessment
• Experience with a CRM is highly desirable

Certificates and Licenses Required

• A valid driver's license

Preferred Qualifications

• Masters and/or Doctoral degree

Condition(s) of Employment

Satisfactory completion of a background check is required for employment.

EEO Statement

As an Equal Opportunity Employer, Cal State East Bay does not discriminate on the basis of any protected categories.

Other Information

All California State University campuses, including Cal State East Bay, are smoke and tobacco-free.

Sponsorship

Cal State East Bay is not a sponsoring agency for Staff or Management positions.

Mandated Reporter

The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act.