Director of Sales Strategy

Our client, a dynamic, fast-paced company in the food and beverage industry, is undergoing an exciting transformation. To support their expansion plans, they are looking for a Director of Sales Strategy. Reporting to the Head of Sales & Marketing, you will develop and deliver a sales strategy that aligns with the business's revenue growth plans and its customers' market growth plans. You will translate customer insights into strategic actions that drive commercialization and innovation. This is an opportunity to channel your passion for data-driven, targeted messaging to attract and retain the attention of recognizable brands and make a measurable impact on the company’s growth.

If you are an analytical thinker with an instinct for developing highly effective sales and B2B marketing strategies, this is the role to consider.

This position offers a hybrid work model.

What's in it for you:

Impact and influence.You want to join a small to medium-sized business looking to double their revenue. You will collaborate with the Head of Sales & Marketing to build the foundation for the next 3-5 years of growth, launch innovation pipelines, and design consumer targeting processes. You will play a significant role in driving change at the tactical level while being part of a leadership team focused on evolving to meet the needs of the market.

Professional growth.This is a chance to accelerate your career in sales leadership as you play a key part taking the organization to the next level. You will learn about a new industry, product offerings, the needs of a new client base, and the needs of their consumers. You will gain exposure to blue-chip companies as you strengthen existing relationships and foster new ones.

You will:

• Develop and implement comprehensive strategies. You will conduct and coordinate the research, analysis, and modeling required for the sales strategy that will unlock potential in the market. You will convert industry reports and data into actionable insights and compelling stories and increase your understanding of market segments and growth trends. You will develop comprehensive launch plans for new products, from kickoff to market entry, overseeing the Gantt chart management for product launches and ensuring timely execution.
• Collaborate. You will work with sales, and food product development to determine the best approach, assess feasibility, and design a targeted sales strategy and supporting sales enablement documentation. As a cross-functional leader, you will also act as the liaison between Sales and other parts of the organization, bringing together critical information from key people across various business divisions. You will develop and monitor critical success metrics and communicate actionable insights to the leadership team and relevant internal and external stakeholders.
• Market and competitive analysis. You will perform market research to understand industry trends and competitor strategies to develop benchmarks for product performance based on market data. You will create detailed reports and analytics dashboards and present insights to stakeholders.
• Strategy development and implementation: You will collect, analyze, and report on customer feedback to identify trends and areas for improvement. You will work with product development teams internally and externally to integrate customer insights.
• Ensure operational excellence. You will optimize sales processes and procedures to enhance efficiency and effectiveness. You will manage the trade marketing budget and trade shows, ensuring the effective use of resources.
• Report. You will lead budgeting and planning processes for the sales team (e.g., forecasts, periodic reviews, annual budgets, and long-range plans). You will act as an internal communication bridge and liaison, preparing presentations, reports and studies for stakeholders and board meetings.

You have:

• The experience. You have built a career in sales and marketing. You have an in-depth understanding of insight and category marketing approaches. You are a strategic thinker with a deep understanding of sales processes and data-driven marketing insights. You can leverage market data and analytics to develop innovative approaches that deliver success. You can swiftly channel and translate the company vision into action, establishing clear targets and measures to track progress and meet objectives. You have exceptional communication skills and can express a value proposition to external decision-makers.
• The business development skills. You are a problem solver, and you can comfortably and confidently earn decision-makers' trust. You can influence without authority at the team, management, and senior executive level. You adapt easily to diverse business environments and cultures across various prospects and existing customers, taking the time to understand niche market needs and establish priorities to support business development in a competitive landscape. You are willing to execute the strategy and be hands-on, from presentation development to research and analysis.
• The technical skills. You are proficient with MS Office Suite and can create impactful presentations and manage data and information. You can quickly learn new tools and technologies.