Director of Sales & Marketing

• Accessible Employer: Yes
• Open to International applicants with valid Canadian Work permits: Yes

The Director of Sales & Marketing for Cypress Mountain plays a pivotal role in developing and executing strategic marketing initiatives to enhance brand visibility across multiple channels, drive revenue growth, and create an engaging experience for our guests. This is a senior leadership position, based at the resort and reporting to the General Manager, working across resort teams to ensure that a unified brand message and sales strategy flows throughout all channels and maximizes revenue. The ideal candidate will have a proven track record in both sales and marketing as well as exceptional leadership skills, to guide a team towards achieving both short-term and long term business objectives.

Responsibilities & Qualifications

DUTIES & RESPONSIBILITIES (include but not limited to the following):
• Develop and implement comprehensive marketing plans aligned with Cypress Mountain’s overall business objectives.
• Lead, mentor and manage the resort marketing team and marketing efforts, setting performance targets and providing guidance, training and professional development.
• Work collaboratively with senior leaders to identify growth opportunities through new activities and experiences.
• Serve as brand manager to ensure a clear brand vision across the organization and alignment of the guest experience across all touchpoints.
• Lead product development across core activities including pricing strategy and optimization.
• Oversee the creation of marketing campaigns, both digital and traditional, ensuring consistency and alignment with the brand and business objectives.
• Lead the planning and execution of targeted promotions to drive seasonal products, events, and special offers.
• Manage digital marketing efforts, including website content, SEO, social media, app, and email campaigns.
• Work collaboratively with sales teams from around the mountain, to support alignment on revenue generation.
• Guide event ideation and activation to enhance the guest experience.
• Build and manage the marketing budget effectively, optimizing spending to achieve maximum ROI.
• Establish and monitor KPIs and performance metrics to ensure revenue targets are met, overseeing the sales pipeline and ensuring efficient conversion rates.
• Develop and manage partnerships to enhance the guest experience, increase marketing reach, and support the Cypress brand.
• Work closely with cross-functional teams, including product development, Guest Services, and Accounting, to align sales and marketing efforts with overall business goals.
• Lead media outreach and PR efforts including crisis communication and serve as resort spokesperson.
• Represent Cypress Mountain in community and industry organizations.
• Embrace the company’s core values:
o K.R.P. – Kindness, Respect and Professionalism in every interaction
o L.E.A.D.- Long Term Thinking, Excellence in Execution, Attitude is Everything and Develop Great People

QUALIFICATIONS/COMPETENCIES:
• 7+ years of progressive experience in marketing, with at least 3 years in a leadership role.
• Experience in the ski resort, outdoor recreation, hospitality, or tourism industry is highly desirable.
• Strong understanding of digital and traditional marketing channels.
• Exceptional communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Passion for outdoor activities and intermediate or advanced skiing and snowboarding ability is an asset.
• Excellent leadership skills.
• Proficient in Microsoft Office.
• Excellent time management and organizational skills.
• Ability to multi-task in a fast-paced environment.
• Well organized, punctual, hardworking, self-motivated, and outgoing.
• Ability to remain organized and courteous when under pressure.
• Excellent interpersonal skills, problem solving and decision-making skills.
• Adaptable to work effectively in a diverse and ever-changing working environment.

CERTIFICATES, LICENSES, REGISTRATIONS:
• Bachelor’s degree in marketing, business, or a related field.
• Must be able to legally work in Canada.
• Valid driver’s license
• A reliable/insured vehicle with winter tires to get to/from work (no shuttle service in the off-season months)

Salary: $110,000 - $120,000 DOE

Other Perks/Benefits

WAGE/BENEFITS:
• Benefits package
• Annual bonus program
• Skiing/riding/cross country skiing/snowshoeing/snow tubing benefits – all mountain access
• Season pass(es) for immediate family (including spouse and minor children)
• Free Lessons & Discounts in both F&B and Big Bear Sports
• FUN work atmosphere in unique environment!