Director of Media Strategy and Optimization

Director of Media Strategy and Optimization

Post Date: Feb 27, 2025

Location: V5Y3W2

Job Type: Perm

Category: Managerial / Professional

Pay Rate: $140k - $160k (estimate)

Who Can Apply

• Candidates must be legally authorized to work in Canada

Job Description

Insight Global is looking for a Director of Media Strategy and Optimization to join our client in the programmatic advertising digital agency space. The successful candidate should have a minimum of 10 years' experience within marketing, the majority of that experience coming within programmatic advertising in an agency environment. Within the role, you'll be responsible for strategic leadership of the organization, process creation and optimization, team development, campaign management, optimization and growth, and reporting analytics. While the successful candidate will not be working in platform, they should have prior experience working hands-on with technologies such as DV360, CM360, SA360, Google Analytics, and Google/Meta ads.

Minimum Requirements

• 10 years' experience working within digital marketing, preferably within programmatic advertising
• 4+ years of leadership experience overseeing teams of 10+ resources
• Strong strategic leadership experience setting goals and plans to drive business growth across an organization
• Prior hands-on experience working in platform with tools such as DV360, CM360, and SA360
• Experience working within Google Analytics (GA4), Google ads, and Meta ads

Nice to Have Skills & Experience

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.