Director of Marketing - North America

Excited to share that my client is seeking an experienced Marketing Director to shape their strategic trajectory and drive growth. Reporting to the CMO, this role will lead brand strategy, demand generation, and cross-functional initiatives.

The Director of Marketing assumes a pivotal role in shaping the company’s trajectory and driving its growth. Reporting to the CMO, this role will lead customer and consumer brand strategy and execution, demand generation to drive basket growth and internal communications.

Drawing upon strong skills in data interpretation and insight translation, the Marketing Director formulates strategies and oversees the development and execution of plans to fuel demand growth, Same Store Sales (SSS) expansion, and the conversion of new accounts. With deep understanding of Marketing Communications' full-funnel strategy, planning, and execution, this individual leverages their expertise to guide the firm's brand and customer/consumer relationship evolution. The Director also oversees the creation of impactful sales materials and assets through close collaboration with the Sales organization, and high-impact internal communications via strong partnerships with HR and Operations, ensuring all communications meet needs and reflect the brand promise.

Beyond functional duties, the Director of Marketing takes the helm in essential cross-functional processes like Budget and Planning, instilling best-practice thinking to refine and enhance both current and emerging processes.

What you should expect:

• Revenue Growth Leadership: Shape and execute marketing initiatives that drive company growth, in alignment with business goals and values.
• Customer-Centric Approach: Utilize consumer insights, sales data and market research to inform brand-building programs, ensuring they resonate with customers. Manage a team of consumer and customer marketing managers to bring programming to life with efficiency and pace.
• Sales Enablement: Oversee the creation of compelling sales materials and assets that effectively showcase company products and services, enhancing customer engagement and converting new accounts.
• Performance Analysis: Monitor the performance of marketing initiatives, offering data-driven insights and recommendations for continuous improvement.
• Budget Management: Take responsibility for marketing budgets across various initiatives, ensuring resources are effectively allocated to maximize ROI.
• Cross-Functional Collaboration: Foster effective communication and collaboration with cross-functional team members, ensuring alignment and success in delivering against key priorities.
• Process Enhancement: Act as the Marketing lead for the Budget and Planning process, bringing best-practice thinking to improve and evolve existing and new processes.

What you should bring:

• Bachelor's or Master’s degree in Marketing, Business Administration, or a related field.
• Minimum of 10+ years’ experience in brand management roles, with a successful track record of brand building, demand generation and full-funnel digital marketing.
• A love and a strong background in MARCOM.
• Demonstrated experience in leading and managing a team of direct and indirect reports.
• Strong creative instincts and the ability to work collaboratively with creative teams.
• Strong communication skills and experience in presenting to Sr. leadership and large employee groups.
• A genuine passion and love for the pet industry!

To apply, please send a resume to Shannon Terpstra - Terpstra@summitsearchgroup.com

Summit Search Group is a fair and equitable search firm. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.