Director, Media Planning

Director, Media Planning
Toronto, Ontario
Media – Media / Full-Time / Hybrid

About Klick Health

Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who help make it happen. Because we’re constantly evolving and changing, we invest in talent early and often, to develop future leaders at all levels. We’re one of the country’s Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing. We know that career paths are seldom simple and straightforward. And that's an asset. If you feel like you'd be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick!

Job Details

Join our team as a Media Planning Director, where you will play a pivotal role in bridging the gap between clients and our internal media team. Your mission will be to understand, strategize, and implement effective media solutions, contributing to the achievement of client objectives. If you're a seasoned media expert with a passion for digital health and a track record in strategic planning, we want to hear from you.

Key Responsibilities

1. Define a long-term strategic roadmap for media with key accounts.
2. Understand and stay up-to-date with digital media technologies, trends, vendors, and best practices.
3. Understand and stay up-to-date with pharmaceutical marketing technologies, trends, vendors, best practices, and regulations—for patient marketing, healthcare professional marketing, and marketing to other healthcare stakeholders.
4. Collaborate with internal teams to define a long-term vision for digital media at key account and a step-by-step implementation roadmap for achieving it.
5. Communicate and advocate for this vision both internally (such as to media planners and account services teams) and externally (such as to clients).
6. Direct implementation of the roadmap at a cross-brand account level.
7. Provide direction for the implementation of platforms and technologies that reflect best practices (ad serving, data management, etc.).
8. Provide direction for the development and adherence to processes that reflect best practices (planning, buying, reporting, optimization).
9. Provide direction for the creation of templates and tools that maximize efficiency, effectiveness, and repeatable excellence.
10. Lead cross-channel media planning and optimization for brand media programs.
11. Provide evidence-based recommendations on channel budget allocation.
12. Collaborate with the internal media team, including display media planners and search engine marketing experts, to maximize media effectiveness across channels.
13. Work with display media planners, search engine marketing experts, and the analytics team to maximize media return on investment.
14. Cultivate relationships with strategic partners, including platform providers, publishers, and networks.

Skills and Experience

1. 8+ years in a digital media role, with a background in strategic digital media planning and experience in key media channels, including Display and SEM.
2. Deep knowledge of all digital media channels and their strategic role.
3. Knowledge of, interest in, and excitement about emerging digital media technologies and channels, such as programmatic buying and native advertising.
4. Proven experience defining, communicating, and implementing a strategic vision.
5. Passion for digital health and the possibilities of digital media for healthcare.
6. Drive to maximize return on investment and quantifiably prove it.
7. Knowledge of and experience with pharmaceutical marketing is preferred.
8. Knowledge of and experience with healthcare media vendors is preferred.