Director, Marketing Strategy and Operations

The Director, Marketing Strategy and Operations will be a critical leader and team-member for Canada Marketing, responsible for driving the planning process for Marketing. You will work closely with the CMO and the Canada Marketing leadership team to develop the Marketing Plan for Canada. It will be critical for you to drive alignment across Canada and with the Global marketing team. You will monitor and report on the execution of the marketing plan, including tracking of Marketing’s scorecard and key reporting events such as the monthly business review. The Director, Marketing Strategy and Operations will also manage Marketing’s Book of Work, which includes all marketing campaigns and initiative spend, as well as our support of key initiatives in the IT Book of Work.

Key Accountabilities:

1. Drive the planning process for Canada Marketing

• Lead the process to develop the Marketing Plan for Canada
• Drive alignment across Canada businesses and functions
• Align with Global Marketing
• Support the cascade and communication of the marketing plan
• Identify KPIs and set targets in support of the plan to establish Marketing’s scorecard

• Track Marketing’s scorecard
• Identify across Marketing: what’s working, what is not working, and what we have learnt as we execute
• Support regular reporting, including the monthly business reviews

• Includes: Marketing support and sponsorship of IT initiatives (within IT Book of Work) and Marketing’s Book of Work which cover our marketing campaign and initiative spend
• In partnership with the CMO and leadership team: prioritize, support approval process through Manulife’s Outcome Delivery Framework (ODF), and track progress against delivery

Qualifications:

• 5+ years of progressive experience; previous experience in strategy consulting considered an advantage
• Experience in formulating strategy, familiar with key principles of strategy development, ability to think conceptually and creatively regarding solutions and opportunities
• Experience in marketing; experience in digital marketing an asset
• Demonstrated ability to communicate complex concepts/results in a clear, concise, easy to understand manner (written and verbal)
• Strong investigative and critical thinking skills with the ability to perform critical analysis with limited oversight
• Demonstrated ability to work autonomously, with a variety of stakeholders, using sound, independent judgment, problem-solving and analytical skills
• Ability to work with ambiguous, fluid and changing responsibilities, and be able to readily adapt to the dynamics of managing multiple ongoing initiatives simultaneously
• Ability to consistently deliver high quality results (attention to detail) within tight deadlines
• Proven ability to interact/influence outside functional boundaries to achieve common goals
• Bachelor’s degree required (Master’s an asset)

Competencies:

• Influence and Persuasion – obtains buy-in from others, with or without authority
• Adaptability – adapts and supports integrated change (a change champion)
• Collaboration – builds beneficial networks to achieve collective business goals
• Solution Focused – focuses on results and leading/influencing a team to deliver solutions
• Compelling Communication – strong ability to communicate at all levels to stakeholders
• Executing with Excellence – delivers meaningful, sustainable results

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you:

• Values-first culture
  We lead with our Values every day and bring them to life together.
• Boundless opportunity
  We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
  We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
  We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
  We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit our story.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.

Primary Location: Toronto, Ontario

Working Arrangement: Hybrid

Salary range is expected to be between: $103,050.00 CAD - $185,490.00 CAD