Director, Marketing ~ Permanent, Full Time - Hybrid

Director, Marketing ~ Permanent, Full Time - Hybrid

Closing Deadline: When a suitable candidate is hired.

Details:
Location: Calgary, AB
Type: Permanent (Full time)
Work model: Hybrid – onsite 3 days per week
Target start date: ASAP
Experience level: Senior
Reports to: Chief Executive Officer

The Position

Reporting to the Chief Executive Officer, the Director, Marketing is a strategic leader for shaping and executing the overall marketing strategy. You will lead a dynamic team and collaborate across departments to drive brand awareness, client acquisition, and revenue growth. This role requires a combination of strategic thinking, leadership skills, and a deep understanding of modern marketing practices including digital marketing activities.

Key Accountabilities Include:

• Develop and lead the marketing strategy and priorities in line with overall company strategies and priorities.
• Work with the CEO to set the marketing vision and advance the implementation of national & local digital marketing tactics with a focus on paid search, paid social, programmatic, display, mobile, affiliates, and other channels that drive qualified traffic and conversion to the website.
• Lead web and digital marketing strategies that drive acquisition and revenue, including organic growth across all channels and platforms.
• Increase revenue and client advocacy by developing a best-in-class email marketing program.
• Innovate and expand on programs to increase offerings.
• Own and optimize marketing and agency budgets to increase marketing margins via decreased lead spend per unit and increased likelihood of conversion.
• Develop a strong and effective internal and external communications strategy to align with the brand, increase sales, drive client satisfaction, and improve employee awareness of key initiatives.
• Develop an effective client feedback program to gauge satisfaction and advocacy. Share results across the company to support the delivery of an excellent client experience.
• Collaborate with other departments including sales to ensure alignment of marketing initiatives with overall business objectives.
• Provide insights and feedback to internal teams based on market trends and client feedback.
• Effectively manage external partners/vendors with efficiencies gained.
• Support and strengthen your team: retain and attract top talent, stay ahead on market trends/new tools, coach, establish career paths, and build a productive, enjoyable team environment.
• Understand the competitive landscape and adjust campaigns to respond to a dynamic market.

Education, Skills and Experience:

• Bachelor’s degree, MBA preferred.
• 10+ years’ experience with progressive general management responsibilities in marketing including at a senior management or Director level.
• eCommerce/B2C business experience and deep performance digital marketing experience in a high-paced, rapid growth environment.
• Email marketing experience is an asset.
• Proven track record of successfully leading and executing comprehensive marketing strategies.
• Excellent people skills, with experience managing a dynamic team.
• Strong understanding of digital marketing, including SEO, SEM, social media, and leveraging partner networks.
• Experience and success working with a digital marketing agency.
• Strong leadership and team management skills, with experience building and scaling marketing teams.
• Must have analytical skills with the ability to leverage data to drive decision-making.
• An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market.
• Exceptional interpersonal, communication, and presentation skills – ability to work with a wide range of business stakeholders.

Job Specific Competencies:

• Critical thinking to assess situations that require higher level intervention.
• Strong analytical skills when addressing situations to determine appropriate solutions or outcomes.
• Demonstrated excellent written and verbal communication skills to handle and respond to different situations.
• Superior customer service skills when dealing with internal and external stakeholders.
• Works collaboratively with team members and others.
• Operates with high attention to detail to meet or exceed team goals.
• Accountability - takes personal ownership and responsibility for the quality and timeliness of work commitment.
• Continuous learner.

Core Competencies:

• Adhering to principles and values.
• Working with people.
• Persuade and influence.
• Organizational awareness.
• Presenting and communicating information.
• Critical analysis.
• Assertiveness and accountability.
• Emotional intelligence and maturity.