Director, Marketing Communications, TH, Canada

Director, Marketing Communications, TH, Canada

Director, Marketing Communications, TH, Canada

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support.

Director, Marketing Communications, TH, Canada

Restaurant Brands International is looking for a Director, Marketing Communications to join our marketing team. The Director, Marketing Communications will be responsible for partnering with internal stakeholders and external creative agencies to develop communications that drive awareness and consideration for the Tim Hortons marketing calendar windows and brand promotions. This role is pivotal in shaping the brand’s presence and ensuring cohesive messaging across all platforms to drive guest engagement and brand loyalty.

Roles and Responsibilities:

• Oversee a dynamic team of 6 and own the integrated marketing communications process for campaigns across channels, working effectively with internal partners and external agencies.
• Partner with category marketing and insights teams to understand consumer needs and insights to inform development of the creative strategy.
• Responsible for development of creative briefings, evaluating creative through a strategic lens, and providing clear feedback.
• Manage, protect and champion brand voice, identity and positioning.
• Manage required day-to-day tasks, including project tracker and timeline management, meeting coordination, legal and key stakeholder approvals.
• Develop presentations, creative campaign overviews, recaps, and other materials for internal and external meetings.
• Work with a solid level of independence on new or unfamiliar projects of moderate complexity and quick turnarounds.
• Manage budgeting, contract agreements, and invoice payment for vendor/agency-related work.

Required Skills:

• Bachelor’s degree in Business, Marketing, or related field.
• 8+ years of progressive brand marketing experience within QSR, Retail, Agency.
• 5+ years in a Sr Brand & Marketing leadership role with a successful track record in building and leading high-performing teams.
• Solid experience in agency relations, content strategy and brand positioning.
• Deep understanding of customer experience, customer journeys, customer segmentation, testing and optimization.
• Insights-driven mindset with a passion for understanding customers and achieving results.
• Strong critical thinking and problem-solving skills.
• Ability to build relationships with matrixed teams and franchisees.
• Highly organized with an ability to work in a fast-paced and deadline-driven environment.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program and free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status. Accommodation is available for applicants with disabilities upon request.