Director, Marketing

For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.

We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America.

Responsibilities

1. Strategy Development: Lead the development and execution of a comprehensive marketing strategy, including both traditional and digital channels.
2. Team Management: Build and manage a team of marketing professionals, including SEM specialists, CRO specialists, content creators, and marketing associates.
3. SEM & Digital Marketing: Oversee and direct Search Engine Marketing (SEM) efforts, ensuring that PPC, paid search, and other digital marketing initiatives are optimized.
4. Direct Marketing: Lead upper-funnel marketing activities such as direct marketing campaigns, print, and events to drive brand awareness and lead generation.
5. Campaign Performance: Ensure that all marketing campaigns are aligned with key performance indicators (KPIs) and contribute to revenue growth and brand awareness.
6. Collaboration: Work closely with the product, sales, and customer experience teams to ensure integrated marketing efforts that support business objectives.
7. Data & Analytics: Leverage data analytics to assess the effectiveness of campaigns, optimize performance, and adjust strategy based on results.
8. Budget Management: Oversee and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
9. Functional Leadership: Act as a key stakeholder in broader company decisions, providing insights from the marketing perspective to senior leadership and other teams.

Competencies and Skills

• Experience: 7+ years of experience in marketing leadership, with a focus on both digital (SEM/PPC) and traditional marketing strategies.
• Leadership: Proven ability to build, manage and grow a high-performing marketing team, including cross-functional collaboration with remote teams.
• Technical Skills: Strong experience in SEM (Google Ads, Bing Ads), digital marketing tools, and data analysis tools (Google Analytics, Google Tag Manager, etc.).
• Analytical Skills: Data-driven approach to decision-making and optimization, with the ability to interpret campaign performance data and recommend actionable insights.
• Communication: Excellent communication and leadership skills, with the ability to collaborate with cross-functional teams and influence stakeholders.
• Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.