Director, Marketing

For 40 years, Redeemer University has stood out across Canada for its commitment to a Christian undergraduate liberal arts and sciences education that develops the whole person. Rooted in a Reformed Biblical worldview, and including a diverse community representing over 50 Christian denominations, Redeemer seeks to answer the fundamental questions about where we fit into God’s story while it prepares students to engage in society’s biggest challenges.

The Position:

Reporting to the Associate Vice-President, Marketing and Communication, the Director of Marketing (DM) is responsible for the marketing of all academic and professional programs, translating institutional marketing objectives and strategy into annual program-specific promotional plans. The DM participates in program development with faculty, leads the development of marketing content and provides strategic direction to the admissions department in the development of prospect funnel communication plans.

The DM also leads the creative services team of designers and communicators to produce the content and collateral for all university marketing initiatives. To ensure effective and cohesive marketing, the DM consults with each department about their needs and provides strategic direction for events, flagship publications, internal communications and a wide variety of other requests.

Responsibilities:

• Academic Program Development - The DM provides marketing insight throughout the process of academic program development for undergraduate, graduate and professional (GAP) areas, participating in program development ideation through final proposals to ensure program offerings align with market opportunities.
• Academic Program Marketing - The DM will develop plans to market each program to segmented audiences, including print/radio/digital advertising, events and sponsorships, PR opportunities, networking and word of mouth tactics.
• Admissions Communications Planning - The DM collaborates closely with the Admissions Operations Manager and Communications Specialist to integrate program-specific marketing with prospect funnel communications.
• External Relations Communications Planning - The DM collaborates closely with the Directors of Donor Relations and Strategic Relations to develop annual communication plans, content and collateral.
• Creative Services Leadership - The DM leads the Creative Services team of designers and communicators who create content and collateral for all of the university’s marketing initiatives.

Preferred Skills and Attributes:

• Expert knowledge of marketing strategy, practices and techniques across all platforms and tactics.
• Familiarity with online digital marketing analytics.
• Excellent written and verbal communication skills.
• Ability to write, edit and direct marketing messaging across various formats.
• Ability to manage institutional brand voice across marketing and communications messaging.
• Ability to translate strategic objectives into multi-channel, segmented marketing plans.
• Strong interpersonal and networking skills to work cross-departmentally.
• Deadline-oriented project management skills.
• Ability to plan, manage and monitor budgets.
• Demonstrated research and analytical skills for the purposes of academic program development.

Education/Training:

• A Bachelor’s Degree in marketing, media, communications, journalism or digital media and a post-grad certificate in strategic communications management or similar.
• 3 years experience successfully directing institutional marketing and communications.
• 5 or more years experience in marketing and communications management.

Position Reports to: AVP, Marketing and Communications

Submit Applications to: (please quote Position Title in Subject line)

Expiry Date: OPEN UNTIL FILLED. Candidates are encouraged to submit applications as soon as possible.

Please note: Applicants are requested to email their application materials in one combined pdf document. The statement of faith should articulate your faith perspective and its relation to the mission of Redeemer University.

Job Type: Full-time

Benefits:

• Dental care
• Extended health care
• Paid time off

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Hamilton, ON L9G 1J4