Director, Marketing

Director, Marketing - (3226)

Job Title: Director, Marketing

Job Type: Permanent

Union: Management

Position Classification: MLV3 Management

Salary Grade: FT or PT

Full-time: Hybrid Work

This position is eligible

About the Department of University Marketing

As part of The Office of University Advancement, Marketing and Communications integrates expertise, efforts and experience to help Mount Royal University meet its institutional goals. Marketing and Communications also collaborates with resources on and off campus to provide the best possible support to foster Mount Royal’s reputation and image as a premier Canadian undergraduate institution.

About the Role

At Mount Royal University, marketing isn’t only about promoting programs, it's about shaping perceptions, driving conversations and inspiring connections. We're looking for a strategic and imaginative Director of Marketing to join our leadership team. Reporting to the Associate Vice-President of Marketing and Communications and working in collaboration with the Director of Communications, you will be focused on amplifying the University’s brand and enhancing its reputation.

As the Director of Marketing, you'll lead a team of strategists, designers and content creators, responsible for shaping the University's visual identity, developing innovative campaigns and driving marketing strategies that resonate locally, nationally and internationally.

Responsibilities:

• Team Leadership (30%): Guide, mentor and inspire the Marketing team, fostering innovation and a commitment to excellence, while also providing collaborative support to the Communications team.
• Strategy Development (30%): Collaborate to create and execute comprehensive marketing strategies aligned with institutional goals and measurable outcomes.
• Brand Management (20%): Serve as a steward of the Mount Royal brand, ensuring consistency and impact across all media and platforms.
• Campaign Management (20%): Delegate and oversee the creation and execution of compelling marketing and advertising campaigns that uphold and enhance the University's brand.

What we're looking for:

Leadership
You are an authentic leader who motivates people not just by direction, but by inspiration and positive example. You know how to instinctively foster a collaborative, creative environment, encouraging your team to innovate and explore new technologies.

Creative thinking
Innovation is at your core. You have a proven ability to think outside conventional boundaries, developing imaginative, yet practical solutions to complex marketing challenges.

Organizational collaboration
You excel at building strong, trust-based relationships across diverse stakeholder groups and can navigate complex organizational structures with diplomacy.

Qualifications:

• Bachelor’s degree required; Master’s degree in Marketing, Business, Communications, or related field considered an asset.
• Minimum 10 years of progressive marketing and leadership experience.
• Demonstrated expertise in brand strategy, campaign management, creative direction and integrated marketing practices.
• Excellent analytical skills, with the ability to identify, measure, adapt and enhance marketing initiatives based on clear key performance indicators.
• Proven ability to manage and inspire teams, driving engagement and high performance.
• Detail oriented, organized and self-motivated.

Closing Date: May 4, 2025

A cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: [Last Name], [Requisition Number], [Document Title].pdf (ex. Smith, 999999, CV.pdf).

We encourage all qualified applicants to apply, however, Canadian citizens, permanent residents and others currently legally authorized to work in Canada will be given priority. Please note only applicants selected for an interview will be contacted.

If you require accommodation to participate in the recruitment process, please notify erecruiter@mtroyal.ca and we will work together on your accommodation request.

About MRU

Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University is a student-focused undergraduate university known for teaching excellence.

Mount Royal University is committed to removing barriers and fostering the inclusion of voices that have been historically underrepresented or discouraged in our society.

What We Offer

Talented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions, offering a competitive total compensation package.