Director, Integrated Marketing Communications & Campaigns

Director, Integrated Marketing Communications & Campaigns

Location: Toronto

Address: 100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title: Director, Integrated Marketing Communications & Campaigns

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm.

Position Overview:

We are seeking a strategic, results-driven Director for Integrated Marketing Communications (IMC) & Campaigns to lead and execute cross-channel marketing campaigns. This role will oversee the development and execution of cohesive marketing strategies across digital, traditional, and experiential channels. The Director will collaborate with internal teams, agencies, and external partners to drive brand awareness, customer engagement, and business growth.

What You’ll Do:

• Integrated Marketing Strategy:
  • Lead the development and implementation of integrated marketing campaigns that align with business objectives, brand goals, and target audiences.
  • Ensure marketing initiatives are aligned across all channels (digital, social media, print, events, etc.) for a unified brand experience.
  • Work closely with product, sales, and creative teams to define campaign goals, key messaging, and tactics.
• Campaign Planning & Execution:
  • Oversee the end-to-end execution of marketing campaigns, from concept through to measurement and reporting.
  • Develop and manage campaign timelines, budgets, and resources to ensure projects are delivered on time and within budget.
  • Coordinate with internal teams, agencies, and vendors to ensure smooth execution of marketing initiatives.
  • Optimize campaigns based on real-time data, feedback, and performance metrics.
• Cross-functional Collaboration:
  • Collaborate with key stakeholders across departments (brand, digital marketing, creative, product, etc.) to ensure campaign alignment and deliverables.
  • Work with external agencies, media buyers, and influencers to create and execute high-impact marketing strategies.
  • Lead regular communication and reporting to ensure transparency and alignment on campaign progress and performance.
• Brand Development & Positioning:
  • Ensure consistent brand messaging and positioning across all marketing channels.
  • Monitor and manage brand health metrics, ensuring campaigns reflect the company’s voice and vision.
  • Act as the guardian of the brand’s tone and messaging, ensuring it is maintained in all communications and creative.
• Data Analysis & Reporting:
  • Track and analyze campaign performance, including KPIs, ROI, and other key metrics, to ensure campaign effectiveness.
  • Prepare reports and present findings and recommendations to senior leadership, providing actionable insights for future initiatives.
  • Utilize data-driven insights to refine and improve ongoing and future campaigns.
• Team Leadership & Mentorship:
  • Manage and mentor a team of marketing professionals, fostering a collaborative, high-performance culture.
  • Provide strategic direction, coaching, and support to team members to enhance their skills and career growth.
  • Ensure that the team stays current with marketing trends, tools, and best practices.

Let’s Talk About You:

• 7+ years of experience in integrated marketing, campaign management, or related marketing roles.
• Proven track record of successfully managing large-scale marketing campaigns across multiple channels.
• Experience working with cross-functional teams and managing external agencies and vendors.
• Strong understanding of integrated marketing strategies, digital marketing, and traditional marketing tactics.
• Excellent leadership, communication, and interpersonal skills.
• Strong project management skills with the ability to juggle multiple projects simultaneously.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• High proficiency in marketing software and tools (e.g., CRM systems, Google Analytics, marketing automation platforms, social media management tools).
• Creative and strategic thinking with a deep understanding of customer behavior.

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work every day.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.

Why work here?

At Canada Goose, you’ll find purpose in keeping the planet cold and the people on it warm. As part of our team, you’ll embrace your inherent responsibility to give back, protect our environment, and make a meaningful impact—all while experiencing that unique ‘Canadian Warmth’ that defines our culture.

About Us

Canada Goose isn't like anything else. We’ve built something great, something special – an iconic brand with an inspirational and authentic story. Here, opportunities are everywhere – to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.

We embrace diversity in all its forms and definitions and strive to remove barriers to create an inclusive culture and equitable workplace where everyone can live authentically, every day and in every situation.