Director Field & Event Marketing Operations

Job Description

Grade: P9

Referral Level: Level 3

Division: IGM-Mrkting

IGM Financial Inc. is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under management. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals.

Under IGM Financial’s unique business model based on leading brands and multi-channel distribution strategy is Mackenzie Investments, founded in 1967. Mackenzie Investments is a holistic asset-management partner for thousands of Canadian financial advisors and the investors they support.

At Mackenzie Investments You Can Build Your Career with Confidence.

Join an unstoppable team that is embedded in continuous learning, understanding, and knowledge sharing. We are dedicated to offering a hybrid work environment when applicable.

Mackenzie Investments is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada.

Role Summary

The Director, Field & Event Marketing, Operations will report to the VP of IGM Corporate & Field Event Marketing. This department is responsible for the strategy, development and execution of meetings, events and conferences for the IG Wealth Management advisor network and any IGM financial events.

This individual will be responsible for leading the shared services functions that support all IG/IGM events which would include sourcing strategy for destinations & venues, digital/virtual strategy integration and execution, execution of the Marketing & Communication strategy, creative production development, event registration management, data reporting and logistics management. Additionally, a key responsibility would include Financial Management of the event budgets.

Main Accountabilities:

• Leading the management of event related shared services functions supporting overall event logistics including vendor management.
• Leading the development of the hotel strategy and management of block, attrition, and rooming lists.
• In partnership with the program event lead, support the development of the digital strategy for virtual and hybrid events.
• Build annual event budgets in partnership with internal team and external business partners.
• Position will be responsible for aggregate financial management of the overall event budgets.

Experience and Education:

• University Degree in a related discipline
• CMP or CMM Certificate
• DES Certificate (Digital Event Strategist)
• 7+ years experience working in the event industry with leadership experience.
• Understanding of the financial services industry, experience in Marketing & Communications and previous financial management.

Competencies for Success:

• Leadership experience & strong communication skills
• Financial management
• Experience in developing strategy and building out a virtual platform
• Event production experience
• Innovative and problem-solving mindset
• Strong technical skills, analytical skills and process oriented
• Bilingual (French) would be considered a strong asset

Please apply by March 20, 2025.