Director, Brand

Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.

Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.

Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, Canva, and Monday.com, saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.

At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.

Position Overview

As Director of Integrated Marketing (Brand) at Ada, you will be the architect and steward of our global brand presence. In this leadership role, you’ll bring to life a bold and distinct voice for Ada - one that inspires trust, builds loyalty, and positions us as the AI platform of choice for customer service leaders.

You will oversee a cross-functional team spanning campaign strategy, creative development, brand design, and social media. Your mandate: to drive measurable business impact through world-class brand storytelling and full-funnel integrated marketing. This includes developing global and regional campaigns, owning our social media strategy, building strategic partnerships, and scaling creative excellence across every customer touchpoint.

About You

You’re a brand visionary and execution powerhouse. Equal parts strategist and operator, you know how to blend art and science to cut through competitive markets, shift perception, and generate demand. You understand how to connect the dots across channels, teams, and regions to deliver integrated programs that are both memorable and measurable.

You thrive in fast-paced, collaborative environments. You’re comfortable navigating ambiguity, love rallying teams around big ideas, and are constantly looking for smarter ways to work - especially with AI and automation at your fingertips.

What You Bring

• 8+ years in integrated marketing and brand leadership roles at high-growth B2B SaaS companies, with experience leading global teams and multi-million-dollar budgets.
• Proven ability to create globally resonant brand campaigns that also drive commercial impact.
• Expertise in social media strategy and execution, including both organic and paid approaches.
• Strong background in media planning, sponsorships, and influencer marketing.
• Deep understanding of creative production workflows and content development processes.
• AI-savvy: actively experimenting with and adopting AI tools to drive speed and scale in content and campaign execution.
• Data-driven mindset with fluency in brand and campaign performance metrics.
• Experience operating cross-functionally and cross-regionally; excellent stakeholder management and communication skills.

Outcomes

• Lead the development and execution of full-funnel integrated brand campaigns - from narrative development to creative execution - across digital, offline, and experiential channels.
• Translate brand campaigns into regional strategies tailored to NA, EMEA, and APAC markets, driving both awareness and qualified pipeline.
• Collaborate with Product Marketing, Content, and Growth to ensure consistent messaging, storylines, and visual identity across all programs.
• Own and execute Ada’s global social media strategy, overseeing content calendars, platform strategy, community engagement, and measurement.
• Expand our influencer and sponsorship programs to amplify reach, build credibility in strategic communities, and support demand generation efforts.
• Define and report on KPIs across awareness, engagement, pipeline contribution, and brand equity.
• Lead and mentor a high-performing team of brand marketers, creatives, and channel owners.
• Maintain the creative team’s quality and consistency of design across all brand materials and customer touchpoints.
• Partner with the VP of Product Design to ensure a seamless and branded customer experience - from first touch through retention.

The expected salary range for this position is $171,000 to $210,000 CAD. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

Benefits

At Ada, you’ll not only build extraordinary products but also thrive in an environment designed for your success. We prioritize your well-being, growth, and work-life balance. Here’s what we offer:

• Unlimited Vacation: Recharge when you need to.
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
• Employee & Family Assistance Plan: Resources to support you and your loved ones.
• Flexible Work Schedule: Balance your work and personal life.
• Remote-First, In-Person Friendly: Options to work from home or at our local hub.
• Learning & Development Budget: Invest in your long-term growth goals and skills.
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
• Hands-On with LLMs: Enhance your expertise in leveraging large language models.
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.

The above Benefits and Perks only apply to full-time, permanent employees.

Thank you for your interest in joining us at Ada. Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position. We appreciate the time you have invested in learning more about us.

Apply for this job