Digital Transformation Manager – Western Region

*** Hybrid: This position does not require an employee to be onsite full-time to perform most effectively. The employee’s role enables them to work at the Calgary office of General Motors, or the equivalent of in-person collaboration (dealer visits, events, agency meetings etc.) three days/week.***

General Motors is undergoing an exciting digital transformation that will introduce new systems, platforms, and innovative technologies for our dealer network to facilitate an industry leading, omni-channel, 360-degree consumer digital retailing experience.

The Digital Transformation Manager (DTM) – Western Region role will support, from start to finish, the effective Dealer onboarding process of a variety of digital tools and services. The DTM will be located in our Western region (Calgary) location and join a team of two other DTMs covering Central region and Eastern region. DTMs will partner with the District Managers, Sales within their region, functioning as their digital subject matter expert.

A critical aspect of this position is to have regular face to face dealership contacts, as such regular travel within the assigned region is required and the incumbent will utilize a company assigned vehicle.

The ideal candidate is digitally savvy, has had some exposure to automotive dealer operations/retailing, is a strong relationship builder and can develop/execute a plan to help dealers quickly onboard to new technologies while minimizing dealer frustration and concerns.

Reporting to the Digital Transformation Field Manager, the core responsibilities of the DTM are:

1. Closely collaborate with two primary stakeholders:

1. DDS Manager & Technical Enablement Managers directly within the Digital Innovation team who are responsible for the respective systems/technologies that require dealer onboarding/roll out.

2. Regional Sales Team (RD, RSM, DM) to align on priorities and determine best point of interaction with dealers based on a relationship championed by the Regional Sales team.

1. Champion onboarding processes for various digital products and services from kickoff to completion and post-launch support including but not limited to:

• Working closely with Regional teams to kick off dealer interaction
• Defining core onboarding team members
• Guide Dealer personnel through systems training
• Complete blueprinting activities with dealers to map out various technical integrations

1. Provide guidance and training to the dealer network on best practices to drive web traffic to their sites and increase sales conversion rates through effective lead actioning.

1. Curate and host quarterly dealer digital best practices training workshops to assist dealers in optimizing their digital showroom.

1. Effectively communicate and assist dealers on the importance of actioning digital leads in a timely manner to drive sales results and increase YOY key digital KPIs.

1. Participate in joint dealer contacts with district managers in their region.

1. Level 1 Support for the new products and services offered via our Dealer Digital Solution program (GMCGI, web site of choice, Digital Advertising, Digital Retail, etc).

1. Effectively manage dealer support related activities: intake, track, resolve or escalate dealer support cases.

1. Actively interact and participate with various third-party support partners.

1. Stay current with training activities on newly developed GM systems and services.

1. Communication and reporting to VSM stakeholders, field & dealers.