Digital Strategist

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Collateral Management is a national, end-to-end, managed technology solution that offers industry insight and multi-channel collection strategies to maximize funds recovered. Collateral Management helps you remain compliant in all jurisdictions, alleviating your exposure to reputational and financial risks. Visit tradercorporation.com to learn more.

TRADER Corporation's parent company AutoScout24 is the largest pan-European online car market with over 2 million listings and more than 43,000 dealer customers. With AutoScout24, users can find, finance, buy, subscribe for and sell used and new cars. The marketplace provides inspiration on cars and other vehicles and makes hard decisions easy.

Since 1998 AutoScout24 has been offering private users, car dealers and other cooperation partners from the automotive, financial and insurance services sector a comprehensive digital platform for car trading. The online marketplace includes used and new cars, motorcycles as well as commercial vehicles. AutoScout24 has over 30 million users per month, more than 43,000 dealers and around 500 employees. In addition to Germany, AutoScout24 is also represented in the European core markets of Belgium, Luxembourg, the Netherlands, Italy, France and Austria.

More information on www.autoscout24.de

Experience leveraging AI, Generative AI (GenAI) to enhance engineering productivity, automate repetitive tasks, and optimize workflows. Candidates should demonstrate the ability to integrate AI-driven solutions into their daily work — such as code generation, debugging, reviews, documentation, and decision support—to improve efficiency for themselves and their teams. A proactive approach to exploring and implementing AI tools that drive innovation and streamline development processes is highly valued.

We are seeking a skilled and strategic Digital Advertising Specialist to oversee, manage, and optimize our digital advertising campaigns across various platforms. This role combines responsibilities from both digital strategy and ad operations, making it ideal for someone with a strong grasp of both campaign management and technical ad operations. The Digital Advertising Specialist will be responsible for end-to-end campaign execution, from planning and launching to optimizing and reporting on results. Working closely with internal teams, this individual will ensure that campaigns run smoothly and meet our clients' goals by employing data-driven insights and optimizing ad performance.

Key Areas of Responsibility:

1. Campaign Management & Execution:
   • Plan, create, and manage digital ad campaigns across multiple platforms, including Search, Social, Display, and Programmatic channels.
   • Set up and launch campaigns, coordinating with Creative, Product, Content, and Data teams to ensure all elements are ready for launch.
   • Implement keyword sourcing, audience targeting, and creative trafficking to maximize performance and relevance.
   • Conduct regular performance analysis to identify key improvement areas and deliver actionable insights.
   • Manage audience data for advanced targeting and behavioral retargeting, optimizing for various objectives and KPIs.
2. Optimization & Performance Analysis:
   • Conduct in-depth optimization of campaigns to ensure they are delivering within acceptable KPI ranges.
   • Develop and schedule ongoing optimization processes, including ad testing, A/B testing, and targeting adjustments.
   • Utilize data-driven insights from platforms like Google Analytics, audience data platforms, and reporting tools to adjust strategies for improved outcomes.
   • Identify missed revenue opportunities and provide inventory forecasts and optimization suggestions.
3. Reporting & Insights:
   • Monitor, review, and produce comprehensive reports on ad campaign performance across different channels.
   • Deliver weekly performance updates, analyze campaign metrics, and prepare monthly performance reviews.
   • Utilize MS Excel and other reporting tools to present data in a meaningful way, ensuring clients and stakeholders are updated on campaign results and trends.
4. Stakeholder & Client Relationship Management:
   • Collaborate with internal account and sales teams, providing insights and strategic recommendations to meet client goals.
   • Participate in client meetings, presenting findings and suggesting proactive improvements to enhance campaign performance.
   • Work with Trader Sales reps and clients to develop custom campaigns based on unique objectives, facilitating seamless communication to meet client needs.
5. Testing & Continuous Improvement:
   • Develop and implement testing and optimization processes to enhance team effectiveness and program performance.
   • Drive continuous improvement initiatives, focusing on operational efficiency, onboarding processes, and testing of new ad formats or targeting capabilities.

Ideal Candidate Profile:

• 3+ years of hands-on experience in digital media buying, campaign setup, and ad operations across Google Ads, Microsoft Ads, Facebook Ads, and programmatic platforms (e.g., DV360).
• Proficiency in MS Office, especially Excel, for data analysis and reporting.
• Solid understanding of ad operations and programmatic platforms, including behavioral targeting, retargeting, and inventory forecasting.
• Experience in setting up and managing campaigns in search, social, display, and programmatic environments, including CPM, Programmatic Guaranteed, and Preferred deal campaigns.
• Basic knowledge of Google Analytics, Data Management Platforms (e.g., Adobe, Lotame), and reporting tools.
• Strong quantitative and qualitative analytical skills to identify trends and communicate actionable insights.
• Excellent written, oral, and interpersonal skills with the ability to communicate effectively at all levels.
• University degree or college diploma, preferably in Marketing, Business, or a related field.
• Google Ads Certification and fluency in both English and French (preferred).

This is a unique opportunity for an individual passionate about digital marketing and ad operations, eager to make an impact by blending strategy with hands-on execution. If you are results-driven, proactive, and ready to take on a dynamic role, we’d love to hear from you!

What’s in it for you…

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Fitness and wellness: We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.

Benefits from Day 1:

• Gym discounts
• Local in-office free gyms
• Employee and Family Assistance program
• Weekly virtual wellness events
• Conferences & training budget
• Regular internal training programs

Financial planning: Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Competitive salary: Annual bonus structure, 3% CPP matching.