Digital Programs Specialist

The Digital Programs Specialist role presents an exciting opportunity to join a fast-growing, family-owned leader in consumer household cleaning products. In this position, you'll support the Sr. Digital Ecommerce Manager in developing, executing, and managing the digital marketing strategy and daily operations of Bissell.ca. This includes tasks such as website maintenance, promotional calendar management, and performance reporting. This role primarily focuses on driving growth for the direct-to-consumer business through BISSELL.ca while also supporting Retail.ca with content and design needs. The ideal candidate will bring experience in eCommerce, direct-to-consumer sales, SEO, and social media marketing, contributing to impactful digital marketing initiatives. We're looking for a strategic, creative, and passionate individual eager to thrive in the digital space.

• Works closely with the Sr. Digital Ecommerce Manager to support day-to-day operations of bissell.ca, ensuring that content, promotions, pricing, digital marketing campaigns, and new products are launched accurately and on time.
• Manage communication for upcoming campaigns and price updates to cross-functional teams.
• Utilizes Google Analytics 4 and Salesforce Analytics to report results against KPIs, analyze behavior, and recommend areas for improvement.
• Work with Sr. Digital Ecommerce Manager and BHI to develop and implement social media strategy for the BISSELL including seasonal and evergreen content, as well as product launch-specific strategies and oversee day-to-day management of campaigns and ensure brand consistency.
• Work with Sr. Digital Ecommerce Manager to maintain a comprehensive calendar of product/promotions for all digital communications – web, social, email, mobile, etc.
• Update as needed, throughout the year, to reflect changes in strategy, product portfolio, and performance of past digital programs and promos.
• Work with Consumer Care on community management (Facebook, Instagram, Google business, etc).
• Recommend and execute promotional plans to maximize revenue and achieve gross margin targets.
• Collaborate with the marketing team to develop and execute content on both BISSELL.ca and Retail.ca. Assist with enhanced content and media asset development/optimization.
• Modify and adapt content, such as images and creatives, for the Canadian market. Assist with ad-hoc content support requests for specific retail events.
• Audit and update product detail pages on an ongoing basis on Bissell.ca.
• Responsible for leading digital content execution and managing ongoing site experience across multiple touch points.
• Ownership of the review syndication process across retail channels by managing and overseeing the integration and distribution of customer reviews through platforms such as Bazaarvoice and PowerReviews. This involves ensuring that reviews are consistently shared and displayed accurately across partner sites, optimizing the visibility and impact of customer feedback on retail platforms.
• Availability for occasional after-hours support to address critical tasks or system updates.

REQUIRED CORE COMPETENCIES:

• Functional/Technical Expertise
• Global Business Acumen
• Self-Management
• Learning Versatility
• Delivers Results
• Judgment and Decision Making
• Managerial Courage
• Continuous Improvement

REQUIRED SKILLS:

• Thrives in a fast-paced, goal-driven, innovative environment, adaptable and ready to face and overcome challenges in their day to day.
• Self-learner actively seeks out new knowledge and shares information to continuously improve competitive edge.
• Critical thinker and data driven, with great ability to analyze, interpret, and clearly communicate performance to management.
• Highly organized with exceptional follow-through abilities.

REQUIRED EXPERIENCE / EDUCATION:

• Degree minimum: Bachelor’s degree
• Specific concentration: Marketing or Digital Marketing
• Experience level: 2 - 4 years in a Marketing or Digital role
• Experience participating in cross-functional teams

PREFERRED EXPERIENCE/EDUCATION:

• Direct-to-consumer marketing
• eCommerce marketing
• Marketing technology experience: Google Ads, Facebook Ads Manager, Salesforce Marketing Cloud, SEO Tools (Conductor, SEMRush, etc.), Oracle CRM, Google Analytics 4, Adobe, Figma