Digital Program Manager

Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

PROGRAM MANAGER – DIGITAL (Website, Platforms) - FORD

What you’ll do:

1. Lead and manage website development projects and content initiatives, collaborating closely with cross-functional teams (designers, developers, content strategists, SEO specialists, marketing).
2. Own project roadmaps, budgets, and resource allocation for our US team from Toronto.
3. Define project scope, objectives, and deliverables, breaking down complex projects into manageable tasks and sprints.
4. Develop and manage detailed project plans and timelines.
5. Proactively identify and mitigate potential roadblocks, ensuring projects stay on track, within budget, and meet quality standards.
6. Implement project management best practices and optimize workflows.
7. Facilitate communication and collaboration between stakeholders, providing regular updates, reporting on project status, and managing expectations.
8. Lead project meetings and presentations.
9. Oversee quality assurance throughout the website development and content creation process, establishing and enforcing quality standards and best practices.
10. Develop and manage content calendars and workflows, ensuring timely publication of high-quality, SEO-optimized content.
11. Establish and maintain content style guides and governance processes.
12. Mentor and guide junior team members, providing support and fostering a collaborative team environment.

Who you are:

1. Strategic thinker and problem-solver: Able to translate business goals into effective website and content strategies. Proactively identify and resolve challenges.
2. Excellent communicator and collaborator: Clearly communicate technical and non-technical information to various stakeholders. Facilitate cross-functional collaboration and build consensus.
3. Highly organized and detail-oriented: Maintain meticulous organization and attention to detail in all aspects of project management.
4. Proactive and results-driven: Take initiative, anticipate needs, and drive projects to successful completion. Focus on delivering measurable results.
5. Expert in project management methodologies and tools: Deep understanding of Agile and Waterfall methodologies. Expert-level proficiency in project management platforms (e.g., Asana, Trello, Monday.com) and content management systems (CMS).
6. Technical understanding and web development lifecycle knowledge: Solid understanding of web design principles, development processes, content strategy best practices, and SEO.

What you’ll need:

1. 5-7 years of experience in web project management or content management: Demonstrated experience leading and managing complex website development projects, content creation workflows, and content migrations.
2. Proven track record of successful website launches and content initiatives: Provide examples of successfully completed projects, highlighting key achievements, results, and contributions.
3. Deep understanding of website development lifecycle, content strategy, and SEO: Demonstrate expertise in web design principles, development processes, content strategy best practices, information architecture, and SEO.
4. Technical proficiency: Strong familiarity with CMS platforms (e.g., WordPress, Drupal, AEM), HTML, CSS, JavaScript, and website analytics tools. Experience with website accessibility standards (WCAG) is highly preferred.
5. Strong analytical skills: Ability to analyze website data, identify trends, and make data-driven recommendations to improve website performance and content engagement.
6. Client management experience (if applicable): Experience building and maintaining strong client relationships, presenting project updates, and managing client expectations.
7. Agency experience (a plus): Experience working within an agency environment or a similar collaborative setting.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.