Digital Marketing - Web Developer

1111 International Blvd Suite 500, Burlington, ON L7L 6W1, Canada Req #122

Friday, September 20, 2024

About Equiton:

Founded in 2015, Equiton is a recognized leader in private equity investments with 1 billion CAD in Assets Under Management (AUM). Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We have discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

Our Culture:

At Equiton, our culture is the cornerstone of our success. We prioritize our people, recognizing their contributions by fostering an environment where initiative, integrity, and innovation thrive. With a commitment to employee well-being, continuous learning, and community engagement, we cultivate a dynamic workplace that empowers individuals to realize their full potential while driving our collective growth towards shared aspirations.

About the Position:

As a Web Developer at Equiton, you will play a crucial role in our digital marketing team. You’ll ensure the smooth operation, optimization, and enhancement of our website to drive high-quality leads. This position contributes directly to improving user experience and conversion rates through innovative web solutions, helping the company achieve its lead generation and growth goals. Reporting to the Director, Digital Marketing, you’ll collaborate closely with cross-functional teams to implement front-end improvements and ensure our website remains cutting-edge in performance and user experience.

Key Functions and Responsibilities:

• Proven ability to enhance site performance, usability, and accessibility across desktop, tablet, and mobile platforms.
• Collaborate with the marketing team to implement on-page SEO strategies.
• Monitor and maintain website security, including SSL certificates and regular plugin updates.
• Build, update, and optimize landing pages to enhance user experience and increase conversion rates.
• Set up tracking tools to monitor campaign performance and lead generation.
• Ensure all website elements align with campaign tracking requirements, enabling accurate attribution and reporting.
• Perform regular updates on the website, including content changes, bug fixes, and feature additions.
• Ensure the website runs smoothly with minimal downtime or technical issues.
• Work closely with the design team to implement front-end improvements aligned with branding and digital marketing campaigns.
• Assist in setting up and maintaining analytics tools (Google Analytics, Search Console) to track visitor behavior and performance.
• Ensure compliance with privacy and data regulations like GDPR.
• Troubleshoot and resolve technical issues affecting the marketing team and website users.

Accountability:

• The Web Developer is accountable for maintaining a high-functioning website that drives lead generation. Poor decision-making could result in website downtime, security vulnerabilities, and reduced performance, which would negatively impact marketing efforts and lead conversion.

Leadership/Supervision/Coordination of Others:

• The web developer will collaborate with marketing, design, and external vendors. The candidate will be expected to coordinate website-related tasks, ensuring deadlines are met and goals are achieved.

Communication:

• This role requires frequent collaboration with cross-functional teams (marketing, design, and external partners).
• Communication is primarily written (email, documentation) and verbal (meetings).
• The web developer may need to present ideas and performance metrics to senior management and make recommendations for improvements.

Required Skills and Abilities:

• Expertise in WordPress development, including theme and plugin customization.
• Expertise in implementing and managing tracking systems for digital campaigns.
• Proficient in SEO best practices and optimization techniques.
• Experience with analytics tools such as Google Analytics and Google Search Console.
• Knowledge of website security protocols (SSL, regular plugin updates).
• Strong collaboration and communication skills, especially working cross-functionally.
• Ability to troubleshoot technical issues and apply creative solutions.
• Familiarity with GDPR along with experience in Accessibility for Ontarians with Disabilities Act (AODA) and other compliance regulations.

Education, Qualifications & Experience:

• Successful completion of a university degree or college diploma in digital communications, web design or a related field. Alternatively, an equivalent combination of education and experience.
• 3+ years of experience in WordPress development.
• Demonstrated success in optimizing websites for performance, speed, and conversions.

Judgement/Problem Solving/Decision Making:

• This role requires independent problem-solving skills and the ability to make decisions regarding website performance, security, and compliance and SEO. The developer will also be responsible for proactively identifying technical issues and resolving them before they impact performance.

Our Commitment to Diversity, Equity and Inclusion:

In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.

Our Core Values:

• Integrity

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.

Offering the highest level of professional expertise, quality service and knowledgeable insights.

We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.

Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.