Digital Marketing Strategist

About RHEI:
RHEI is a creator economy company advancing the industry by helping creators, media companies and brands find success through digital content. We provide end-to-end solutions to help creators and media companies grow their audiences and revenue, while helping brands connect to hard-to-reach digital fans. Our proprietary technologies leverage generative AI, machine learning, digital signal processing and big data to power our platform and ecosystem, and we are the largest multi-vertical video publisher in the world, reaching tens of billions of monthly views and over 600 million monthly uniques.

About the role:
Location: Remote
Type: Full-Time

Do you thrive at the intersection of strategy and execution? RHEI, a global leader in AI solutions for content marketing and distribution, is looking for a Digital Marketing Strategist to help us launch and scale our groundbreaking AI product.

This role demands an analytical, results-driven professional who excels at crafting data-informed strategies while executing campaigns hands-on. You'll work closely with our Creative Marketing Strategist to ensure digital efforts amplify platform growth and align seamlessly with broader marketing campaigns.

As RHEI is a high growth company, you should enjoy working in an entrepreneurial, high change environment. RHEI has a remote work model which offers the best work life balance.

Key Responsibilities

1. Strategic Growth Planner
   Develop comprehensive digital marketing strategies that span SEO, SEM, performance marketing, email campaigns, social media, and website optimization.
   Conduct audience research to inform targeting, segmentation, and messaging strategies.
   Build detailed campaign blueprints, outlining budgets, timelines, and success metrics.
2. Campaign Architect
   Lead the execution of end-to-end digital campaigns, from setup to optimization, across paid search, display, social, and programmatic channels.
   Execute and partner with creative teams to develop digital-first assets, including ad copy, landing pages, and visual content.
   Test and iterate campaign elements, including creative, audience targeting, and bidding strategies, to maximize performance.
3. Performance Optimizer
   Track and analyze key metrics such as CTR, CAC, CPA, and ROAS, using tools like Google Tag Manager and social ad dashboards like Meta, X, and TikTok.
   Develop dashboards to provide real-time visibility into campaign performance and ROI.
   Use A/B and multivariate testing to optimize ad performance and user experiences.
4. Budget and Resource Manager
   Manage digital budgets across campaigns, ensuring alignment with broader marketing goals and efficient allocation of resources.
   Collaborate with leadership to forecast spend, adjust plans based on performance, and report on ROI.
5. Digital Execution Pro
   Manage the day-to-day operations of digital campaigns, including ad trafficking, keyword research, and bid adjustments.
   Stay updated on industry trends, platform updates, and algorithm changes to inform strategy adjustments.
6. Collaborative Partner
   Work in lockstep with the Creative Marketing Strategist to align digital efforts with bold, innovative campaigns.
   Provide actionable insights from digital data to inform broader marketing strategies and creative concepts.
   Build strong relationships with internal teams and external vendors to ensure seamless execution.

What We're Looking For:
Experience and Expertise
5+ years of experience in digital marketing, with a focus on performance-driven campaigns.
Proven success in scaling platform user bases through data-informed strategies and optimization.
Deep expertise in analytics, reporting, and digital tools such as Google Ads, Facebook Ads Manager, and CRM platforms.

Skills and Qualities
Strong analytical skills, with the ability to translate data into actionable strategies.
Proficiency in managing budgets, optimizing ad spend, and delivering ROI-positive results.
Hands-on experience with marketing automation tools and email campaign management.
An agile mindset, able to adapt to changing priorities and rapidly test new ideas.
Exceptional collaboration and communication skills to align efforts with cross-functional teams.

Why Join RHEI?
At RHEI, we're not just building solutions; we're shaping the future of human creativity with AI. This is your chance to work with a team of innovators who believe in making bold ideas happen.

Our team is everything. We offer competitive compensation packages, flexible hours and operate on a horizontal management structure that rewards creativity and values transparency.

From our commitment to giving back (support for everyone to volunteer with a charitable or community initiative), our culture committee (social events, team-building, diversity and inclusion), and our support for personal and career development through our learning & development program, we're not your typical 9-5 gig.

RHEI is an Equal Opportunity Employer. Our goal is to foster a diverse workforce that is representative, at all job levels, of the individuals we serve and to provide employees with a meaningful and inclusive work environment, free of discrimination and harassment.

RHEI believes that diversity and inclusion among our teammates is critical to our success as a global company. We seek to recruit, develop and retain the most talented people from a diverse candidate pool. Indigenous people, people of color, people of all genders or non-genders, and people with disabilities of all types are encouraged to apply.

Ready to break records and redefine marketing? Apply today and let's create something extraordinary.

We thank everyone for their interest and application, however only those selected for an interview will be contacted.