Digital Marketing Specialist

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!

We are seeking a dynamic and well-rounded Digital Marketing Specialist to join our team and support our growth initiatives. In this dual-focused role, you will drive result-oriented digital campaigns while also supporting creative and administrative processes. Working closely with our internal teams—including Growth, Creative, Retention, Merchandising, and Brand—you’ll play a critical role in both paid social and creative execution. This position also involves partnering with external agency partners and platform representatives (e.g., Meta, TikTok) to ensure our campaigns stay innovative and effective.

As our Digital Marketing Specialist, you will be an essential support across our growth pod. You’ll collaborate with the team on growth initiatives for offline channels (TV, streaming, podcasts) and work on Knixteen on paid social initiatives, splitting your time roughly 50/50 between both areas. Your responsibilities will range from hands-on campaign management to reconciling budgets, trafficking creative, and managing essential administrative tasks like creative briefs. Your ability to pivot quickly and manage multiple tasks will add significant value to our team’s strategy and overall business growth.

About You

• You are passionate about attracting and converting new customers through innovative digital strategies.
• You thrive in a fast-paced, dynamic environment and are comfortable working both independently and as part of a collaborative team.
• You have a strong analytical mindset, are detail-oriented, and possess excellent problem-solving skills.
• You’re adaptable and capable of managing multiple projects simultaneously, pivoting quickly as priorities change.
• Your proactive attitude and positive outlook inspire and drive the team forward.

Qualifications

• 3+ years of experience managing digital marketing campaigns.
• Demonstrated ability in campaign reporting, digital ad optimization, and budget reconciliation.
• Familiarity with additional platforms such as TikTok, Pinterest, and tools like Google Analytics is a plus.
• Strong communication and interpersonal skills to effectively collaborate with both internal teams and external partners.
• Experience in managing creative briefs and trafficking creative assets is highly desirable.

Responsibilities

• Plan, create, monitor, and optimize ad campaigns—starting with Facebook/Instagram and expanding into other channels as opportunities arise.
• Manage audience targeting, budget allocation, and performance tracking to maximize ROI.
• Produce daily, weekly, monthly, and quarterly reports to track key performance indicators (KPIs) and provide actionable recommendations.
• Conduct testing and performance analysis, sharing insights with both internal stakeholders and external partners.
• Reconcile budgets and handle creative trafficking to ensure campaigns launch smoothly.
• Develop and manage creative briefs in collaboration with internal teams to align campaigns with brand standards.
• Assist in managing various admin tasks to support both online and offline initiatives.
• Work closely with cross-functional teams—including offline agency partners—and maintain active communication with platform partners like Meta and TikTok.
• Conduct competitive research and stay current with industry trends and emerging technologies to keep our strategies ahead of the curve.

How We Hire

Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.