Digital Marketing Specialist

Key Responsibilities:

Marketing

Content Creation:

• Contribute to content creation for blogs, newsletters, case studies, industry news, company updates, and other marketing channels.
• Produce collateral, videos, and graphic design materials using Canva, PowerPoint, and Figma.
• Produce edited video content with Canva.

Social Media Management:

• Manage a posting schedule and calendar of events.
• Oversee social media channels, including LinkedIn.
• Generate monthly content themes and develop engaging collateral.
• Create and execute digital marketing campaigns across social media platforms.
• Analyze and report on campaign performance using LinkedIn Analytics, Google Analytics, Hubspot, and other tools.

General Marketing Support:

• Collaborate closely with the product and executive teams to align messaging with value offerings.
• Assist with website design ideas and manage updates with the web development team.
• Conduct internal outreach for content ideas and team updates.
• Stay updated on industry events, trends, and partnership opportunities.
• Conduct market research on target industries, personas, and the competitive landscape.

Sales Support

• Generate lead lists through research based on Ideal Customer Profiles (LinkedIn, ZoomInfo, online channels).
• Measure performance of MQL (Marketing Qualified Lead) generation.
• Follow up and triage with inbound MQLs to the sales team from HubSpot form submissions, emails, and conferences.

Sales

• Perform outbound sales initiatives, including cold calls, email outreach, and follow-ups.
• Maintain the CRM system (HubSpot) to ensure timely follow-ups.
• Conduct discovery calls, and schedule demo meetings with the right stakeholders on our team.
• Assist in preparing proposals and creating quotes.
• Attend in-person events (conferences, showcases, partner events) to generate leads and promote brand awareness.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in marketing, sales, or a similar role.
• Proficiency with Canva, PowerPoint, Figma, and HubSpot.
• Strong understanding of B2B marketing on social media platforms and other digital marketing tools.
• Excellent communication, organizational, and project management skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong analytical skills with the ability to interpret marketing metrics.

Nice-to-Have:

• Experience with website management and CMS platforms.
• Familiarity with data analytics tools (Google Analytics, SEMRUSH).
• Prior experience in the technology or consulting industry.

What We Offer:

• Competitive salary and benefits package.
• Flexible working environment (remote/hybrid options).
• Professional development opportunities.
• A collaborative, innovative, and growth-oriented team culture.
• Regular offsite social team building activities.
• Opportunities to work on impactful projects with industry leaders.