Digital Marketing Specialist

Your Responsibilities

• Strong collaboration with media team members: Ensure all tactics are aligned to create an effective 360° approach between organic and paid strategies.
• Campaign Development: Leads the development and execution of highly targeted and personalized campaigns aligned to Precision Marketing principles, best practices and media guidelines.
• Agencies: Maintain close collaboration with multiple agencies to ensure all campaign deliverables are met effectively.
• Website: Support website development, maintenance, and optimization using internal/external platforms.
• Content: Align strategies from organic digital and influencers into the yearly media activation plan.
• SEO/SEM: Develop, monitor, and optimize paid and organic digital campaigns to drive traffic, engagement, and conversions.
• Data Analytics & Reporting: Analyze digital marketing campaign performance using various tools and agency reports, transforming data into actionable insights to drive business goals and optimize future campaigns. Additionally, leverage these metrics to measure overall business impact.
• E-commerce Support: Collaborate with the e-commerce team to enhance online sales and improve the customer experience through digital marketing tactics.
• Stay Current: Keep up with the latest digital marketing trends, tools, and best practices to ensure Beiersdorf remains at the forefront of the beauty industry in Canada.

Do you possess...

• A Bachelor’s Degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, preferably within the beauty, CPG, or consumer goods industries.
• Proven track record in managing and executing digital campaigns across various platforms (social media, email, PPC, SEO).
• Experience with digital tools such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing platforms.
• Strong knowledge of SEO/SEM, Google Analytics, and data analysis to evaluate campaign performance and drive insights.
• Familiarity with e-commerce platforms and digital marketing trends in the beauty industry.
• Excellent communication skills, both written and verbal, with the ability to work cross-functionally in a collaborative environment.
• Creative, innovative, and results-driven, with a passion for beauty and consumer goods.
• Bilingual (English/French) is preferred, given the bilingual nature of the Canadian market.

About Beiersdorf

At Beiersdorf, we are a global leader in the beauty and consumer products industry, with renowned brands such as NIVEA, Eucerin, and La Prairie. We are looking for a dynamic and skilled Digital Marketing Specialist to join our marketing team and drive our online presence to new heights. In this role, you will be responsible for developing and executing digital marketing strategies to enhance our brand presence across various online channels. You will collaborate with cross-functional teams to launch and manage full-scale 360° digital campaigns, oversee social and internal digital media platforms, and measure the effectiveness of these initiatives. This is a great opportunity to make an impact on a global brand while expanding your digital marketing expertise.

Additional Information

We look forward to seeing how you can make an impact on the Beiersdorf brand and help us achieve new digital marketing milestones!

Experience, skills and competencies that lend themselves to this role

We know that experience comes in all forms and we’re not necessarily looking for individuals who can hit the ground running but may bring a unique blend of competence and capabilities that can grow into a role and/or bring new skills to the team.

A welcoming workplace that offers personal and professional growth for all individuals

At Beiersdorf, You’ll Find

• A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported.
• Nimble teams that enjoy challenging work and the ability to make an impact.
• A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise.
• A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive.
• A collaborative culture that leads with care, trust, simplicity and courage.

Unique Benefits That Consider The Whole Person

We understand that you have a life outside of work, and we support you with unique benefits including:

• Generous and flexible vacation policy.
• Summer Friday hours.
• Comprehensive Wellness and Benefits program.
• Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues.
• Dynamic work model – a hybrid of in-office collaboration (3 days/week) and remote focused work days.

Caring for skin means caring for people.

It all started with a pharmacist and a dream 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin, Elastoplast and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience, and perspective enriches our culture and fosters innovation and ingenuity. We know that responsibly sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.