Digital Marketing Specialist

COMPANY BACKGROUND

Digital Convergence believes in challenging the status quo, thinking differently, and using a no-nonsense approach to reimagining business capabilities with technology. Headquartered in Kamloops, BC, Digital Convergence is a digital capabilities firm with our team spanning coast to coast across Canada. We help organizations establish and execute forward-thinking digital strategies with proven tactics that create meaningful experiences for customers and employees. We are 100% remote with team members located across Canada. Visit us @ Home | Digital Convergence

THE ROLE

As a Digital Marketing Specialist, you will play a pivotal role in shaping and executing digital marketing strategies to enhance brand visibility and drive business growth. As a key member of our team, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our services, enhance brand awareness, and drive client engagement.

RESPONSIBILITIES

• Develops content and executes digital marketing strategies, tactics, and campaigns to achieve business objectives, including lead generation, brand awareness, talent acquisition, and client retention.
• Promotes products, services, and content over social media, in a way that is consistent with the organization’s brand and digital marketing strategy.
• Plans and manages digital marketing campaigns across various channels such as social media, email, PPC, SEO, and content marketing using applications such as Hootsuite and TweetDeck for scheduling posts.
• Interacts with customers and deals with customers’ enquiries.
• Manages a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
• Analyzes campaign performance metrics, conducts market research, and utilizes data-driven insights to optimize marketing strategies and improve ROI.
• Measures and reports on the effectiveness of digital marketing initiatives using analytics tools and presents findings to stakeholders.
• Collaborates with internal teams to create compelling and impactful marketing materials and content while ensuring branding is consistent.
• Meets with internal and external stakeholders. These meetings may involve pitching potential marketing campaigns.
• Monitors industry trends, stays updated with digital marketing best practices, and implements innovative strategies to maintain a competitive edge.
• Other duties as assigned.

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, or a related field, or a combination of education and experience.
• Strong understanding of SEO, SEM, email marketing, social media marketing, and content marketing strategies.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Creative thinking, problem-solving abilities with a keen eye for detail and strong organizational and project management skills.
• Effective communication and teamwork skills to collaborate with cross-functional teams.
• Ability to travel within Canada and the United States to attend events.

WHY JOIN DIGITAL CONVERGENCE

• Competitive compensation package and salaries.
• Comprehensive benefits plan with an added bonus of a sizeable Health Spending Accounts, including: Company paid group insurance, 10 paid vacation days, 5 personal days, 5 sick days, BC Stat Holidays, $5,000 CAD HSA, and other perks.
• 100% Remote Workforce with Flextime Policy.
• Access to the latest technology and tools, including a brand new MacBook Pro.
• To be a part of a growing team that believes in holding each other accountable for our success.
• Ongoing available Professional Development and additional training opportunities.
• Company and team events (e.g. Monthly Lunch 'N Learns).
• Open and Honest Communication – No Bullshit!

APPLY IF YOU

• Are professional, reliable, and possess a strong work ethic – you’ve got grit.
• Have the willingness to work outside of normal working hours, if required.
• Have an appetite to be challenged and are resourceful in solving problems effectively.

Thank you for your interest in a career with Digital Convergence. Please note that only those selected for an interview will be contacted.

Digital Convergence is an equal opportunity employer and committed to diversity and inclusion. We encourage applications from all qualified candidates and accommodations are available upon request through the recruitment process.