Digital Marketing Manager

Digital Marketing Manager

Harbinger Network has partnered with an award-winning, family-owned community builder. They are looking to add a Digital Marketing Manager to their team.

The Digital Marketing Manager will play an integral role in executing our Client’s digital marketing and email strategy. This position oversees all aspects of digital marketing, including paid advertising, SEO, data analysis, and email marketing, while working closely with agency partners on website optimization and performance. The Digital Marketing Manager will collaborate with internal stakeholders and external agencies to enhance the company’s online presence, ensuring effective lead generation, brand consistency, and alignment with business goals.

Key Accountabilities

Digital Marketing Strategy & Execution:

1. Lead and implement digital marketing campaigns in collaboration with agency partners, using platforms such as Google Ads and Meta Advertising, optimizing efforts to meet lead generation and sales targets.
2. Develop and manage paid advertising strategies, recommending budget allocations based on campaign performance and market trends to maximize ROI.
3. Oversee SEO content creation and optimization to enhance organic visibility and traffic generation across key initiatives.
4. Collaborate with the Content Manager on new content ideas, ensuring cohesive messaging and alignment with overall marketing goals and leveraging this content to increase traffic and leads.

Email Marketing & CRM Management:

1. Lead the email marketing strategy, implementing automation workflows and segmenting campaigns to nurture leads and engage prospects.
2. Manage the CRM database, ensuring data integrity and using it to drive targeted, personalized email marketing initiatives.
3. Create, execute, and optimize email campaigns, monitoring performance metrics to continuously improve open rates, click-through rates, and conversions.

Website Management & Optimization:

1. Oversee the development and optimization of our Client’s web assets, including landing pages and community pages, ensuring alignment with company KPIs and best practices for user experience and SEO.
2. Collaborate with external agency partners to conduct regular audits of the website, focusing on speed, SEO, and user experience improvements to support lead generation and brand positioning.

Data Analysis & Performance Monitoring:

1. Analyze data from Google Analytics to monitor user behaviour, identify trends, and guide optimization strategies.
2. Produce and present quarterly and/or monthly reports, providing insights on digital marketing and email performance to drive data-informed decisions.
3. Monitor conversion rates and navigation patterns to optimize user experience and improve engagement metrics.

Experience, Education, and Skills:

1. Education: Post-secondary degree in Marketing, Communications, Business Administration, or a related field.
2. Experience: Minimum 5+ years in digital marketing, including experience with Google Ads, Google Analytics 4, SEO optimization, email marketing automation, and CRM management (Salesforce); agency experience is an asset.
3. Skills:
   1. Proficiency in digital marketing tools, content management systems (CMS), and a working understanding of HTML, CSS, and JavaScript.
   2. Strong analytical mindset with the ability to interpret data and derive actionable insights.
   3. Expertise in SEO, keyword research, on-page optimization, and digital content creation.
   4. Knowledge of CRM and email marketing automation, with experience in segmentation and personalization tactics.
   5. Ability to collaborate across teams, manage multiple projects in a fast-paced environment, and adapt to evolving marketing needs.
   6. Exceptional communication, interpersonal, and presentation skills, with a problem-solving mindset.
   7. Agency experience and homebuilding experience is an asset.

About Harbinger Network Inc:

Harbinger Network Inc. is a Canadian-based firm that serves companies across Canada, a diverse Network of Recruiters, and expertise in over 10 major disciplines. Our mission is to build meaningful careers for Professionals and develop powerhouse teams for all Businesses across Canada. To apply for the position of Digital Marketing Manager in confidence, please submit your resume to:

Tony Labora, President

Contact phone number: 905-257-9691 Ext 101

Contact email address: tonyl@harbingernetwork.ca

To learn more about Harbinger Network visit www.harbingernetwork.ca.