Digital Marketing Manager

About SNDL

SNDL is a public company whose shares are traded on the Nasdaq under the symbol "SNDL." SNDL is the largest private-sector liquor and cannabis retailer in Canada with retail banners that include Ace Liquor, Wine and Beyond, Liquor Depot, Value Buds, and Spiritleaf. SNDL is a licensed cannabis producer and one of the largest vertically integrated cannabis companies in Canada specializing in low-cost biomass sourcing, premium indoor cultivation, product innovation, low-cost manufacturing facilities, and a cannabis brand portfolio that includes Top Leaf, Contraband, Palmetto, Bon Jak, Versus, Value Buds, Vacay, Grasslands and Superette. SNDL's investment portfolio seeks to deploy strategic capital through direct and indirect investments and partnerships throughout the global cannabis industry. For more information on SNDL, please go to www.sndl.com.

Overview:

We are currently looking for a highly creative and innovative Digital Marketing Manager to join our Marketing team. Reporting to the Director of Marketing, the ideal candidate aspires to work in the growing cannabis field with an award-winning team!

We’re looking for a highly motivated and organized creative thinker that is comfortable navigating the ambiguous cannabis industry. This role will focus on driving awareness, engagement and brand following of our cannabis brands, both products and retail, through strategic digital initiatives that ultimately results in revenue growth. The Digital Marketing Manager will develop and execute comprehensive digital marketing campaigns (paid and organic), social media community management, email marketing activities, and enhance the online presence of our cannabis brands.

The ideal candidate will be responsible for leveraging digital channels to optimize customer acquisition, retention, and loyalty. Working closely with sales, retail, and product teams, they will create data-driven strategies and implement effective digital solutions across web, social media, email, and other digital platforms.

Responsibilities:

• Embody SNDL’s business mission and strategy and act in a responsible, ethical and honest behaviour while consistently leading by example.
• Build a sound knowledge of the Cannabis industry and all applicable regulations and take initiative in being informed of the latest developments.
• Develop and execute digital marketing strategies to support the our cannabis product and retail brands.
• Work closely with the cannabis retail category team to drive awareness of retail promotions and activations.
• Oversee all aspects of digital campaigns, including social media, email marketing, website content, SEO, and paid advertising.
• Work closely with the creative services team to develop content. This individual should also be comfortable creating their own content.
• Monitor performance metrics, provide insights, and adjust digital strategies based on analytics.
• Stay informed on digital marketing and social media trends, cannabis industry regulations, and evolving customer behaviors.
• Manage the digital marketing budget, including reconciliation, processing, reporting and forecasting, working closely with Accounts Payable.

Requirements:

• 3+ years of digital management with a preference to individuals with high-tiered consumer packaged goods experience focused in food, alcohol, cannabis, and tobacco industries.
• Superior project management and communication skills, including verbal, written and presentation skills.
• Ability to be in office (90 Spadina Ave in Toronto or 230 Carion Rd in Kelowna) Tuesday, Wednesday, and Thursday each week.

What will set you apart:

• Commercial experience in alcohol, cannabis, or tobacco industries.
• Proven track record of being able to navigate an organization and work with teams to deliver business results driving and delivering change.
• Proactive mindset in establishing mechanisms for preventing and eliminating business problems, and if they do arise immediately tackles and alerts others who may be impacted.
• Consistently demonstrates strong insight into market positioning and strategy development.
• Familiarity with cannabis regulations is an asset.
• Bilingual in English and French would be an asset.

Benefits:
At SNDL, we offer a comprehensive total compensation package designed to support our employees' well-being and professional growth:

• Attractive starting salary
• Incentives, including an annual bonus structure
• Extended benefits package including medical and dental coverage
• Life and Disability Insurance
• Healthcare Spending Account
• Generous vacation package
• Hybrid work schedule
• Employee Assistance Program
• Store discounts for all our brands
• Innovative environment fostering growth and continuous learning
• Opportunities for advancement within a positive work environment

Job Type: Full-time

Pay: $85,000.00 per year

Licence/Certification:

• Driving Licence (required)

Location:

• Kelowna, BC (required)

Work Location: In person