Digital Marketing & Engagement Manager (4+ yrs exp. + social media mgmt. exp. req.)

Digital Marketing & Engagement Manager (4+ yrs exp. + social media mgmt. exp. req.)
Location: Salary: $90,000 - 110,000  +  Performance-based Bonus  
Benefits: Optional Health Insurance Plan, Holidays, PTO
Job Type: Full-Time; On-site (Hybrid - 1 day WFH/week)
Typical Hours: Monday-Friday, 40 hours/week
Start Date: ASAP
Sponsorship is not available

Description

Our client, in luxury retail, is looking for a Digital Marketing & Engagement Manager to add to their team on Long Island near Port Washington, NY - a convenient ride from Manhattan, and located 1 block away from LIRR stop. In this new position, you will play a pivotal role in bringing marketing activities in-house from a 3rd party agency; you will be responsible for developing and executing comprehensive digital marketing strategies across various channels to enhance brand visibility, drive engagement, and increase sales, with the support of one direct report, a Content Creator, starting with an annual budget of $200k. Our client is looking for someone with at least four (4) years of digital marketing experience, including social media management and email marketing. To be successful in this role, you must have experience developing and implementing social media strategies, and a strong understanding of social media platforms, algorithms, and best practices. This is a great opportunity to join a growing small business, help bring their marketing activities in-house, and where your efforts will have a direct and visible impact on growth.

Responsibilities

1. Develop and implement digital marketing initiatives across various channels
2. Increase brand awareness and engagement
3. Manage social media channels, develop strategies to increase followers and engagement
4. Lead influencer outreach initiatives, identify and collaborate with relevant influencers
5. Execute paid social media campaigns, optimize performance to achieve maximum ROI
6. Develop engaging email marketing campaigns and track performance
7. Manage content calendar and scheduling for timely and consistent posting
8. Oversee all content creation and planning, ensuring high-quality and cohesive messaging
9. Manage website content for user-friendly navigation, functionality, and drive conversion rates
10. Liaise with third party agency to manage PPC ads
11. Monitor and analyze ecommerce performance, identify trends, and recommend improvements
12. Monitor website analytics and performance; work with technical team to implement improvements
13. Stay current with industry trends and best practices to continuously refine and optimize strategies

Qualifications

1. Bachelor’s degree required
2. 4+ years of digital marketing and social media management experience required
3. Experience with social media platforms Instagram and Facebook required
4. Experience leading marketing strategies and initiatives required
5. Email marketing experience including strategy development and performance tracking required