Digital Marketing Director

Title: Digital Marketing Director

Location: Montreal/Brossard, QC

Salary: $150,000 + Benefits

Reports to: Chief Marketing Officer (CMO)

Industry: Cosmetics/Retail

Email: Benjamin.Kitt@forsythbarnes.com

Job Overview:

Forsyth Barnes have exclusively partnered with an exciting beauty brand who are now looking for a Digital Marketing Director to lead digital marketing strategy, execution, and optimization to drive brand awareness, customer engagement, and revenue growth. This role requires a strategic thinker with expertise in digital channels, data analytics, and cross-functional collaboration.

Key Responsibilities:

1. Develop and implement a comprehensive digital marketing strategy.
2. Oversee digital campaigns across SEO, SEM, social media, email, and content marketing.
3. Collaborate with internal teams and external partners on product launches and marketing initiatives.
4. Manage online platforms and digital tools to enhance brand visibility and sales performance.
5. Track, analyze, and report on key performance metrics to drive optimization.
6. Allocate and manage the digital marketing budget effectively.
7. Ensure alignment between digital marketing strategies and overall business objectives.
8. Stay informed on industry trends and emerging digital opportunities.

Qualifications:

1. 7+ years of digital marketing experience in leadership roles.
2. Strong expertise in digital channels, analytics, and campaign optimization.
3. Proficiency in marketing tools (e.g., Google Analytics, SEMrush, HubSpot).
4. Excellent leadership, communication, and project management skills.
5. Industry experience in beauty or related sectors.