Digital marketing director

Work Term: Permanent

Work Language: English

Hours: 30 hours per week

Education: Bachelor's degree

Experience: 5 years or more

Tasks

1. Analyze market research data to improve business decisions or activities
2. Assist in product development
3. Develop communication strategies
4. Direct the development and maintenance of an organization's Internet and intranet sites
5. Direct the marketing strategies of establishments
6. Direct the team on crucial information they should gather and research
7. Evaluate an organization's Internet presence
8. Evaluate communication strategies and programs
9. Evaluate the marketing strategies used by establishments
10. Oversee the preparation of written material for website content
11. Review written material, such as reports, briefs, speeches, presentations and press releases
12. Develop promotional materials
13. Market business services
14. Write and edit press releases, newsletters and communications materials
15. Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
16. Maintain and manage digital database

Certificates, licences, memberships, and courses

• Google AdWords Certification

Computer and technology knowledge

• MS Access
• MS Outlook
• MS Word
• MS Office
• WordPress

Area of specialization

• Marketing
• Digital media

Work conditions and physical capabilities

• Attention to detail
• Tight deadlines
• Work under pressure

Personal suitability

• Efficient interpersonal skills
• Excellent oral communication
• Flexibility
• Organized
• Team player
• Reliability
• Creativity
• Accountability